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Geoffrey Way is the Manager of Publishing Futures for the Arizona Center for Medieval and Renaissance Studies. His research focuses on how digital technologies shape Shakespere's cultural relevance with audiences through both marketing and performance. His work has appeared in Shakespeare Bulletin, Borrowers and Lenders, The Journal of Narrative Theory, Humanities (co-authored with Devori Kimbro and Michael Noschka), and the collections Early Modern Studies After the Digital Turn and The Shakespeare User: Critical and Creative Appropriations in a Networked Culture (co-authored with Courtney Lehmann). He is currently working on his book, tentatively titled Digital Shakespeares and the Performance of Relevance, and co-editing two collections, Shakespeare, Appropriation, and Power (Working Title) with Vanessa Corredera, and Shakespeare at the Intersection of Performance and Appropration with Louise Geddes and Kathryn Vomero Santos. He also is co-creator and co-host of the podcast Remixing the Humanities with Devori Kimbro and Michael Noschka.