Allison Connell is the executive director of creative and brand strategy for the Enterprise Brand Strategy and Management Team at ASU. In her role, she focuses on the launch of high-priority, emerging initiatives for the university.
Since joining ASU in 2013, Allison has led marketing, creative services and brand strategy initiatives for The College of Liberal Arts and Sciences, which includes 19 academic units, 40+ centers and institutes, and ASU ROTC. As part of Academic Enterprise Communications, she oversaw marketing and communication efforts for prospective high school students, with a focus on increasing recruitment, enrollment and retention of first-year students.
Allison earned her bachelor's degree in journalism and a master's degree in digital audience strategy from the Walter Cronkite School of Journalism and Mass Communication.