Craig Hedges
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Mail code: 1605Campus: Tempe
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Brand Strategy Consultant and Creative Director
With over 30 years experience as a brand strategist, creative director, art director and designer, Craig’s unique combination of skills allows him to serve as a creative liaison for translating a brand into focused, targeted and effective creative solutions.
Craig brings an understanding of the creative mindset and a talent for developing creative brand strategies that cut through the clutter, are true to the brand and differentiate from the competition.
As a creative and brand consultant (Craig Hedges Inc.), Craig assists companies and organizations as an unencumbered outside advisor/facilitator to help focus their brand strategy and creative execution, building consensus to define and focus their brand and brand promise, directing the creation of a new brand as well as relaunching and revitalizing existing brands.
For over 12 years, Craig has also has been a key faculty member of Innovation Space, one of ASU’s flagship trans-disciplinary programs that brings together students and faculty from visual communication design, industrial design, business, engineering and sustainability to work with clients who sponsor the program, advising student teams in creating new product/brand ideas in full proposal form. Craig is currently faculty lead in addition to serving as the branding innovation and design faculty, helping students develop brands for their new product concepts.
Craig co-founded Six Degrees Branding (Scottsdale AZ) and his background includes a diverse variety of clients at major advertising agencies, branding and design firms. He has worked with a broad range of clients in both consumer and business to business including:
Arizona Office of Tourism, US Airways, Arizona State University, First Things First, Arizona Dept. of Health, Fender Guitars, Fairmont Hotels, General Motors, Abbott Vascular, Pfizer, Micron, Siemens Medical, Cadillac, Ford, Coca-Cola, Celebrity Cruise Lines, Jaguar, GMC Trucks, Acura, Oracle, PacifiCare, Isuzu, Carl’s Jr., Honda Motorcycles
Courses
2025 Spring
Course Number | Course Title |
---|---|
IND 328 | Graphics for Industrial Design |
IND 494 | Special Topics |
IND 598 | Special Topics |
IND 228 | Imaging and Visualization |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
2024 Fall
Course Number | Course Title |
---|---|
IND 360 | Industrial Design III |
IVD 560 | Innovation Studio I |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
2024 Spring
Course Number | Course Title |
---|---|
IND 494 | Special Topics |
IND 598 | Special Topics |
ENT 494 | Special Topics |
SOS 498 | Pro-Seminar |
IVD 494 | Special Topics |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
2023 Fall
Course Number | Course Title |
---|---|
IVD 494 | Special Topics |
ENT 494 | Special Topics |
SOS 498 | Pro-Seminar |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
2023 Spring
Course Number | Course Title |
---|---|
ENT 494 | Special Topics |
SOS 498 | Pro-Seminar |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
IVD 494 | Special Topics |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
2022 Fall
Course Number | Course Title |
---|---|
BUS 593 | Applied Project |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
ENT 494 | Special Topics |
SOS 498 | Pro-Seminar |
IVD 494 | Special Topics |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
2022 Spring
Course Number | Course Title |
---|---|
ENT 494 | Special Topics |
SOS 498 | Pro-Seminar |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
BUS 593 | Applied Project |
IVD 494 | Special Topics |
IVD 494 | Special Topics |
IVD 598 | Special Topics |
CRJ 494 | Special Topics |
CRJ 598 | Special Topics |
2021 Fall
Course Number | Course Title |
---|---|
IND 327 | Presentation Graphics |
IND 360 | Industrial Design III |
IND 360 | Industrial Design III |
IND 598 | Special Topics |
FSE 598 | Special Topics |
BUS 593 | Applied Project |
IVD 598 | Special Topics |
IVD 494 | Special Topics |
2021 Spring
Course Number | Course Title |
---|---|
IND 361 | Industrial Design IV |
IND 361 | Industrial Design IV |
DSC 394 | Special Topics |
DSC 598 | Special Topics |
2020 Fall
Course Number | Course Title |
---|---|
IND 327 | Presentation Graphics |
IND 360 | Industrial Design III |
IND 598 | Special Topics |
2020 Spring
Course Number | Course Title |
---|---|
IND 361 | Industrial Design IV |
IND 361 | Industrial Design IV |
DSC 394 | Special Topics |
DSC 598 | Special Topics |