Craig Hedges

Brand Strategy Consultant and Creative Director

With over 30 years experience as a brand strategist, creative director, art director and designer, Craig’s unique combination of skills allows him to serve as a creative liaison for translating a brand into focused, targeted and effective creative solutions. Craig brings an understanding of the creative mindset and a talent for developing creative brand strategies that cut through the clutter, are true to the brand and differentiate from the competition.

As a creative and brand consultant (Craig Hedges Inc.), Craig assists companies and organizations as an unencumbered outside advisor/facilitator to help focus their brand strategy and creative execution, building consensus to define and focus their brand and brand promise, directing the creation of a new brand as well as relaunching and revitalizing existing brands.

For over 12 years, Craig has also has been a key faculty member of Innovation Space, one of ASU’s flagship trans-disciplinary programs that brings together students and faculty from visual communication design, industrial design, business, engineering and sustainability to work with clients who sponsor the program, advising student teams in creating new product/brand ideas in full proposal form. Craig is currently faculty lead in addition to serving as the branding innovation and design faculty, helping students develop brands for their new product concepts.

Craig co-founded Six Degrees Branding (Scottsdale AZ) and his background includes a diverse variety of clients at major advertising agencies, branding and design firms. He has worked with a broad range of clients in both consumer and business to business including:

Arizona Office of Tourism, US Airways, Arizona State University, First Things First, Arizona Dept. of Health, Fender Guitars, Fairmont Hotels, General Motors, Abbott Vascular, Pfizer, Micron, Siemens Medical, Cadillac, Ford, Coca-Cola, Celebrity Cruise Lines, Jaguar, GMC Trucks, Acura, Oracle, PacifiCare, Isuzu, Carl’s Jr., Honda Motorcycles