Julie Nelsen

Nelsen, J.B. & Henderson, M. (2024). Book review: Level Five Coaching System: How sales leaders are developing preeminent sales teams. Drake Management Review, 14(1). https://faculty.cbpa.drake.edu/dmr/1401/DMR140104B.pdf

Nelsen J.B. (2023). Would the shoe fit: Assessing employee and organizational fit in the context of NIKE’s gender-based lawsuits. Journal of Case Research and Inquiry. https://www.jcri.org/cases/2023/Would%20the%20shoe%20fit%20JCRI%20CASE…

Nelsen, J.B. (2022). Book Review: The power of AND: Responsible business without trade-offs. Academy of Management Learning and Education Journal. https://doi.org/10.5465/amle.2021.0397

Wasyliszyn, E., Nelsen, J.B., Thomas, M., & Adams, S. (2025, April). Strategies to Strengthen the Financial Acumen Skills Required of Marketing and Sales Professional. Proceedings of the Marketing Educators Association Spring 2025 Conference. p. 43

Wasyliszyn, E., Thomas, M., Nelsen, J.B., & Adams, S. (2024, April). Financial Acumen Skills Required of Marketing and Sales Professionals. Proceedings of the Marketing Educators’ Associations’ Spring 2024 Conference. p.92. 

Murphy Raymond, E., Nelsen, J.B., & Henderson, M.U. (2024, April). Victory for Tony O: A Marketing Behavioral Change Case Study. Proceedings of the Marketing Educators’ Associations’ Spring 2024 Conference. p.116. 

Nelsen, J.B. Henderson, M., & Kotz, P. (2023, September) The “Big Quit” Phenomenon for women in sales and marketing: A Qualitative Analysis. Proceedings of the Marketing Management Association Conference. Orlando, FL. Abstract.

Wasyliszyn, E., Thomas, M. Nelsen, J.B., & Adams, S. (2023, April). Review of financial acumen curricula in University Sales Center Alliance full-member universities. Proceedings of the Marketing Educators’ Associations’ Spring 2023 Conference. p.13. https://www.marketingeducators.org/_files/ugd/bf6402_fb76aa3c1dd44184a9…

Wasyliszyn, E., Thomas, M. Nelsen, J.B., & Adams, S. (2022, April). Marketing business minors to liberal arts     majors. Proceedings of the Marketing Educators’ Associations’ Spring 2022 Conference. https://www.marketingeducators.org/_files/ugd/bf6402_1eb7bb41a01842ddba…

Nelsen, J.B., Thomas, M., Wasyliszyn, E., & Adams, S. (2021, October). Regional comparison of gender bias in entry-level business job postings. Proceedings of the Marketing Management Associations’ 2021 Conference, p.8. https://www.mmaglobal.org/_files/ugd/3968ca_e07e9f0abbbd45628c8cc41fe22d7698.pdf

Nelsen, J.B., Henderson, M., & Yang, P.K. (2021, April). Katie’s Closet service-learning project. 2021 Proceedings of the Marketing Educators' Association Spring Conference. Co-authored with faculty and undergraduate student.

Nelsen, J.B. & Wallace, E. (2021, April). What every entry-level pharmaceutical salesperson should know. 2021 Proceedings of the Marketing Educators' Association Spring Conference. Co-authored with undergraduate student.

Nelsen, J.B., Rand, S., & Henderson, M. (2020, April). Sustainability in business: Developing an undergraduate  business course. 2020 Proceedings of the Marketing Educators' Association Spring Conference. Awarded Runner Up, Best Competitive Paper

Nelsen, J.B., Henderson, M., Rand, S., & Smith, M. (2019, March). #MeToo sexual harassment in the workplace: Creating a valuable topic course. 2019 Proceedings of the North American Management Society Conference Track at MBAA International Spring Conference. Awarded Best Competitive Paper 

Nelsen, J.B., Thomas, M., & Eisele, B. (2019, April). The Presence of gender biases in the wording of entry-level employment postings intended for recent college graduates. 2019 Proceedings of the Marketing Educators' Association Spring Conference. 

Rand, S., Nelsen, J.B., Kotz, P., & Henderson, M. (2018, October) The Rise of standardized rankings in higher  education: Examining the value proposition for adult learners. 2018 Proceedings of the Marketing Management Association Fall Conference.

Nelsen, J.B., Kotz, P., Henderson, M., & Rand, S. (2018, April). Making the intangibles count: The    Meaning of value in higher education today. 2018 Proceedings of the Marketing Educators' Association Spring Conference. 

Rand, S., Nelsen, J.B., & Henderson, M. (2017, October). Integrating social media applications for student learning: An Assignment from a study abroad course. 2017 Proceedings of the Marketing Management Association Fall Conference 

Gage, K., Nelsen, J.B., & Rand, S. (2017, Fall). Sustainability education utilizing Bloom’s Taxonomy and The True Cost documentary film: Have we gone too far in social responsibility teaching? 2017 Proceedings of the Marketing Educators' Association Spring Conference. San Diego, CA. Abstract.

Nelsen, J.B. (2016, Fall). Teaching personal selling with volunteer professional salesperson role-play scenarios – Position paper. 2016 Proceedings of the Marketing Management Association Fall Educators Conference. Position paper.