Erin Woodell is the Senior Director, Strategic Communications for AZTransfer, the state of Arizona’s community college to university transfer system. Erin has over 20 years of experience in marketing and communications for public postsecondary institutions including the University of New Mexico and the Maricopa County Community College District. Her roles have focused on rebuilding and increasing awareness of organizational brands through strategic and creative marketing and outreach. Erin has won several awards for creative work in advertising including two Telly Awards, a 2010 Rocky Mountain Emmy, numerous NCMPR Medallion Awards, and an NCMPR Paragon Award. Erin holds a bachelor’s degree in English from the University of New Mexico a Master’s Degree in Education from Northern Arizona University. She is a Certified Meeting Professional (CMP) and Registered Yoga Teacher (RYT).