Brisa Reyna is a seasoned business intelligence and digital analytics professional with over a decade of experience transforming complex data into actionable insights to drive strategic decision-making. Currently serving as a Business Intelligence Analyst at EdPlus Action Lab, Brisa leads initiatives that bridge data science, marketing, and user behavior analytics. Her current work focuses on designing and verifying data layers to improve data accuracy and depth, enhancing tracking of web interactions, and empowering stakeholders with data-informed strategies through platforms like Google LookerStudio and GA4.
Previously, Brisa held roles as a Portfolio Manager and Senior Digital Analytics Manager within ASU, where she played a pivotal role in streamlining dashboard migrations to GA4 and leading training efforts across university units. Her contributions have directly influenced performance tracking, digital engagement, and marketing strategies at scale.
Brisa's foundation in analytics is built on a dual Bachelor of Science background—one in Digital Audiences from Arizona State University, and another in Computer Information Systems from California State University, Stanislaus. She combines strong technical proficiency in tools like Google Analytics, Tag Manager, and BigQuery, with deep expertise in project management and cross-functional collaboration.
Known for her analytical rigor, detail orientation, and bilingual communication skills (English and Spanish), Brisa thrives in dynamic, mission-driven environments where data storytelling and user-centric design intersect.