View Vita
Education
Ph.D., The Pennsylvania State University, 1988; M.s., The Pennsylvania State University, 1985; B.S., Virginia Polytechnic Institute and State University, 1983
Research Areas
Customer protfolio management; characteristics and skills of high-performing managers; service infusion strategies by business-to-business firms
Current Projects
Customer portfolio management project with a logistics firm; service infusion study with a global manufacturing firm
Academic Positions
Arizona State University: 1988-present, State Farm Professor of Marketing, 2003-2011, AT&T Professor of Services Marketing and Management, 2011-present; Department Chair, Marketing, W. P. Carey School of Business, (2011-present); Associate Dean, MBA Program, W. P. Carey School of Business (2009-2011), Faculty Director, Evening MBA Program, W. P. Carey School of Business (2005-2009), Faculty Director, Full-time MBA Marketing Specialization, W. P. Carey School of Business (2002-2005)
Career and Professional Awards; Teaching Awards
2011 Harold H. Maynard Award, Journal of Marketing; Finalist, Best Paper Award, Journal of Services Research (2007); Finalist, Best Paper Award, Journal of Product Innovation Management (2004); Richard Beckhard Memorial Prize, MIT Sloan Management Review (2001)
Professional Leadership
President, AMA Academic Council, 2010-2011, AMA Executive Council, 2008-2012, AMA Academic Council, Elected Member, 2005-2008.
Representative Publications
Crina Tarasi, Ruth Bolton, Anders Gustafsson and Beth Walker, “Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management, Journal of Services Research (May 2013), forthcoming.
Crina Tarasi, Ruth Bolton, Michael Hutt, and Beth Walker, “Balancing Risk and Return in a Customer Portfolio,” Journal of Marketing 75 (May 2011), 1-17.
(Winner, Harold H. Maynard Award, recognizing article that makes the most significant contribution to marketing theory and thought within calendar year)
Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, and Beth A. Walker, “Balancing Risk and Return in a Customer Portfolio: A Reply,” Journal of Marketing, (May 2011), Vol. 75, No. 3, 23-26.
Michelle Steward, Beth Walker, Michael Hutt, and Ajith Kumar, “Coordination Strategies of High-Performing Salespeople: Internal Working Relationships that Drive Success,” Journal of the Academy of Marketing Science 38 (October 2010), 550-566.
Michelle Steward, Beth Walker, Michael Hutt, and Ajith Kumar, “Role Identity of High-Performing Account Managers,” Journal of Business and Industrial Marketing 24 (2009), 463-473.
Rosenbaum, Mark, James C. Ward, Beth A. Walker and Amy Ostrom (2007), “A Cup of Coffee with a Dash of Love: An Investigation of Commercial Social Support and Third-Place Attachment,” Journal of Services Research, 10 (August), 43-60.
**Finalist, Best Paper Award, Journal of Services Research, 2007
Hutt, Michael D. and Beth A. Walker (2006), “A Network Perspective of Account Manager Performance,” Journal of Business & Industrial Marketing, 21 (Issue 7, 2006), 466-473.
Walker, Beth A., Dimitri Kapelianis, and Michael D. Hutt (2005), “Competitive Cognition,” MIT Sloan Management Review, 46 (Summer), 10-12.