Saidy Cebreros joined ASU Brand Strategy and Management in March 2025 as a Marketing Research and Analytics Specialist, transitioning from a similar role at ASU Enterprise Partners. In her current position, she supports research initiatives that track brand perceptions and competitive positioning, delivering insights that inform enterprise-wide marketing and communication strategies.
Cebreros brings a multidisciplinary background in psychology, marketing and data analytics, along with experience across early childhood, secondary and higher education settings. By translating survey feedback into meaningful findings, she helps ensure marketing decisions are audience-centered, evidence-based and aligned with ASU’s charter.
She holds a bachelor’s degree in psychology from the University of Arizona and a bachelor’s degree in interdisciplinary studies from Arizona State University. When she’s not analyzing data, Cebreros enjoys tapping into her creative side and spending time with family and friends.