Xin Zhou
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Mail code: 1205Campus: Tempe
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Student Information
Graduate StudentBusiness Administration (Marketing)
W. P. Carey School of Business
Xin Zhou is a Ph.D. student specializing in consumer behavior at Arizona State University W. P. Carey School of Business. Her research investigates the psychological underpinnings of consumer behavior in financial decision-making and social identity-based consumption. She explores how seemingly mundane aspects of transactions, such as payment modality, can significantly influence spending habits as payment methods rapidly evolve. Her work also examines the complex social signals conveyed through consumption choices, particularly how the nature of different social identities influences how these signals are interpreted and valued by others, including members of one's own social groups. She uses lab and field studies to study these phenomena and have presented her research at ACR, SCP, and Winter AMA.
Financial decision-making, Payment Modality, Person Perception, Consumer Conversations
Roberto, Anthony J., L. D. Mattson, Paige A. Von Feldt, and Xin Zhou (2023), “The Only Thing We Have to Fear Is Fear Itself: Predicting College Students’ Voting Behavior Using the Extended Parallel Process Model,” Social Sciences, 12(11), 628.
Zhou, Xin and Anthony J. Roberto (2022), “An Application of the Risk Information Seeking and Processing Model in Understanding College Students’ COVID-19 Vaccination Information Seeking and Behavior,” Science Communication, 44(4), 446-474.
Roberto, Anthony, J., and Xin Zhou (2022), “Predicting College Students’ COVID‐19 Vaccination Behavior: An Application of the Extended Parallel Process Model,” Journal of Behavioral Medicine, 1-12.
Zhou, Xin, Anthony J. Roberto, and Anya H. Lu (2021), “Understanding Health Risk Information Seeking and Avoidance During the COVID-19 Pandemic,” Health Communication, 38(3), 532-542.
Roberto, Anthony, J., Xin Zhou, and Anya H. Lu (2021), “The Effects of Perceived Threat and Efficacy on College Students’ Social Distancing Behavior During the COVID-19 Pandemic. Journal of Health Communication, 26(4), 1-8.
Courses
2026 Spring
| Course Number | Course Title |
|---|---|
| MKT 402 | Consumer Behavior |
2023 Summer
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
2022 Summer
| Course Number | Course Title |
|---|---|
| MKT 402 | Consumer Behavior |
2021 Summer
| Course Number | Course Title |
|---|---|
| MKT 397 | Essentials of Global Marketing |
| MKT 397 | Essentials of Global Marketing |
Xin Zhou*, Freeman Wu, Adriana Samper, Andrea Morales (2024), “Are People More Likely to Spend Cash in a Cashless Society?” Competitive Paper, Association for Consumer Research (ACR) Annual Conference, Paris, FRANCE.
Xin Zhou*, Monika Lisjak, and Neeru Paharia (2024), “Do Democrats / Republicans Like In-group Members Who Display Their Party’s Merchandise?” University of Houston Marketing Ph.D. Symposium, Houston, TX, USA.
Xin Zhou*, Michelle Daniels, and Adriana Samper (2024), “Right Back at You: When and Why Deflecting Compliments Represents a Smart Social Strategy,” Competitive Paper, Society of Consumer Psychology (SCP) Annual Conference, Nashville, TN, USA.
Xin Zhou*, Monika Lisjak, and Neeru Paharia (2024), “Do Democrats / Republicans Like In-group Members Who Display Their Party’s Merchandise?” Working paper, Society of Consumer Psychology (SCP) Annual Conference, Nashville, TN, USA.
Xin Zhou*, Michelle Daniels, and Adriana Samper (2023), “Right Back at You: When and Why Deflecting Compliments Represents a Smart Social Strategy,” Competitive Paper, Association for Consumer Research (ACR) Annual Conference, Seattle, WA, USA.
Xin Zhou*, Monika Lisjak, and Neeru Paharia (2023), “Do Democrats / Republicans Like In-group Members Who Display Their Party’s Merchandise?” Working paper, Association for Consumer Research (ACR) Annual Conference, Seattle, WA, USA.
Xin Zhou*, Michelle Daniels, Adriana Samper, and Andrea Morales (2023), “Understanding Consumer Perceptions Toward Medical Marijuana for Pain Management and Their Implications for Treatment Adoption,” Working Paper, Society of Consumer Psychology (SCP) Annual Conference, San Juan, Puerto Rico.
Xin Zhou* (2020), “Using Health Belief Model to Understand Female Chinese International Students’ Perception of HPV Vaccine,” Western States Communication Association (WSCA) Annual Conference, Denver, CO, USA.
Xin Zhou* (2020), “Cross-Cultural Comparison of Chinese and American College Students’ Relational Maintenance Behaviors with Their Parents and Their Satisfaction with the Relationship,” Western States Communication Association (WSCA) Annual Conference, Denver, CO, USA.
Xin Zhou* and Anthony J. Roberto (2020), “Persuading First Year Chinese International College Students in the U.S. to get the Human Papillomavirus (HPV) Vaccine: An Application of the Extended Parallel Process Model.” International Communication Association (ICA) Annual Conference, virtual.