John Dietrich
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Mail code: 4106Campus: Tempe
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John Thomas (JT) Dietrich is an Associate Teaching Professor with the W. P. Carey School of Business at Arizona State University, and is the co-author of "Professional Selling In The 21st Century, 7 Ways, 7 Times." Within 1 year of publication the textbook has been adopted by several major universities throughout the United States. He has taught graduate and undergraduate marketing and business courses since 2009. Dietrich joined ASU in 2014 and is one of the team coaches for the Arizona State University traveling sales teams.
With nearly 20 years in sales, marketing, and business-to-business roles, Dietrich brings a diverse portfolio to the Marketing Department. Most recently, he served as the business development manager for Larson Engineering in Scottsdale, and is the former Senior Vice President of Marketing and Business Development for one of the largest engineering companies in the United States. In that capacity he led the marketing team to five (5) national marketing excellence awards, including "Best In Show"...the most coveted and respected marketing honor in the country.
Dietrich was recipient of the 2020 Huizingh Outstanding Undergraduate Teacher award, and the 2018 Outstanding Graduate Teaching award for the WP Carey School of Business.
- M.B.A. Business Administration, University of Mary, ND
- Master's degree. Business Management, University of Mary, ND
- B.A. English, North Dakota State University
- B.A. Business Writing and Humanities, Coastal Carolina University
Co-Author of "Twenty First Century Selling - 7 Ways 7 Times." Publishing Fall 2017, edition 2 in 2019
Keep abreast of the latest cutting-edge best practices and tactics by coaching and competing in:
International Collegiate Sales Competition (ICSC) hosted by Florida State University - 80 universities compete - team coach
National Collegiate Sales Competition (NCSC) hosted by Kennesaw State University - 80 universities compete - team coach
Team Coach (2015 - 2019) for the Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University - approximately 6 - 9 universities compete
Courses
2025 Spring
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
MKT 555 | B2B - Capturing Value |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
2024 Fall
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 410 | Sales Management |
2024 Summer
Course Number | Course Title |
---|---|
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
2024 Spring
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 555 | B2B - Capturing Value |
MKT 555 | B2B - Capturing Value |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
2023 Fall
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
2023 Summer
Course Number | Course Title |
---|---|
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
2023 Spring
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
MKT 410 | Sales Management |
MKT 555 | B2B - Capturing Value |
2022 Fall
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
2022 Summer
Course Number | Course Title |
---|---|
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
2022 Spring
Course Number | Course Title |
---|---|
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
2021 Fall
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 410 | Sales Management |
2021 Summer
Course Number | Course Title |
---|---|
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 555 | B2B - Capturing Value |
MKT 555 | B2B - Capturing Value |
2021 Spring
Course Number | Course Title |
---|---|
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
2020 Fall
Course Number | Course Title |
---|---|
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 410 | Sales Management |
MKT 555 | B2B - Capturing Value |
2020 Summer
Course Number | Course Title |
---|---|
MKT 391 | Essentials of Selling |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
2020 Spring
Course Number | Course Title |
---|---|
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 391 | Essentials of Selling |
MKT 452 | Bus-to-Bus Marketing Strategy |
2019 Fall
Course Number | Course Title |
---|---|
MKT 410 | Sales Management |
MKT 452 | Bus-to-Bus Marketing Strategy |
MKT 555 | B2B - Capturing Value |
MKT 452 | Bus-to-Bus Marketing Strategy |
- Named the 2020 Huizingh Outstanding Undergraduate Teacher
- Named the 2018 "Outstanding Teaching Award" for WP Carey School of Business - Graduate Program
- Led Arizona State University to a # 3 ranking (out of 80 universities) at the 2020 International Collegiate Sales Competition hosted by Florida State University.
- Led Arizona State University to a # 4 ranking (out of 80 universities) at the 2019 International Collegiate Sales Competition in Orlando - hosted by Florida State University
- Led Arizona State to a # 1 ranking out of 9 universities at the 2019 Arizona Collegiate Sales Competition
- Led Arizona State University to a # 9 ranking out of 80 universities at the 2018 International Collegiate Sales Competition hosted by Florida State University
- Led Arizona State University to # 1 ranking at the Liberty Mutual Sales Competition hosted by the University of Houston. Competing teams included University of Houston, Baylor, Northern Arizona University, University of Texas - Dallas
- Led Arizona State University to # 4 ranking at the 2015 International Collegiate Sales Competition (ICSC) hosted by Florida State University (60 universities competed)
- Led Arizona State University to # 1 ranking for "Rising Stars" at the 2015 International Sales Competition (ICSC) hosted by Florida State University
- Led Arizona State University to # 1 ranking at the 2016 Arizona Collegiate Sales Competition (ACSC) hosted by Arizona State University
- "Best of Show" Marketing: # 1 marketing award in USA for engineering industry (2009)
- Led national B2B marketing department to 5 national marketing excellence awards (2008 - 2010)
Arizona State University: January 2014-present