Preethika Sainam

CONFERENCE & OTHER INVITED RESEARCH PRESENTATIONS (Reverse Chronological Order)

1. Winter American Marketing Association Conference (AMA), Nashville (2022) “Service vs. Price Cues: Retailers’ Strategic Choice in the Face of Consumer Heterogeneity”
2. Marketing Dynamics Conference, Georgia State University, November 2022.
3. Singapore Management University, Research Brown Bag Series Seminar (2022): “Service vs. Price Cues: Retailers’ Strategic Choice in the Face of Consumer Heterogeneity”
4. Indian School of Business, Marketing Department Research Brown Bag Series Seminar (2022): “Service vs. Price Cues: Retailers’ Strategic Choice in the Face of Consumer Heterogeneity”
5. Session Chair, International Marketing Track. “Success Strategies for Global Firms: Examining Internal and External Decision Factors” Winter American Marketing Association Conference (AMA), Las Vegas (2022)
6. Session Chair, Pricing Track. “Pricing Cues and Retail Competition,” Winter American Marketing Association Conference (AMA), Virtual (2021)
7. “Pricing Cues and Retail Competition,” Brown bag Marketing Research seminar at UC Davis, December 2020.
8. Winter American Marketing Association Conference (AMA), San Diego (2020) “Culturally Motivated Pricing: Impact on Strategic International Entry” -- Winner of the “Best paper” Award in the International Marketing Track at Winter AMA, February 2020.
9. European Marketing Academy Conference (EMAC), Hamburg (2019) “Culturally Motivated Pricing: Impact on Strategic International Entry”
10. European Marketing Academy Conference (EMAC), Glasgow (2018) “Forward Pricing: Concept, Experimental and Analytical Evidence.”
11. Faculty Participant of Center for Sales Leadership Data Analytics Conference, Tempe (2017)
12. Shenzhen International Business School, Shenzhen (2016) “Software Piracy in the Presence of Open-Source Alternatives.”
13. Tableau Data Visualization Conference, Austin (2016) – Industry Conference on Big Data Analytics and Visualization Techniques.
14. Tableau Data Visualization Conference, Las Vegas (2015) – Industry Conference on Big Data Analytics and Visualization Techniques.
15. Great Lakes NASMEI Marketing Conference, Chennai (2014) “What I think I will do versus what I say I do: Mis-predicting Marijuana use among teenage drug users.”
16. W. P. Carey Marketing Department Research Brown Bag, Phoenix (2013) “What I think I will do versus what I say I do: Mis-predicting Marijuana use among teenage drug users.”
17. INFORMS Marketing Science, Houston (2011) “What I think I will do versus what I say I do: Mis-predicting Marijuana use among teenage drug users.”
18. INFORMS Marketing Science, Ann Arbor (2009) “Call for Prices: Strategic Implications of Raising Consumer Costs.”
19. Invited talks for “Consumer Options: Theory and Empirical Analysis of a Sports Ticket Market.” (2007)
    1. Kelley School of Business, Indiana University, Bloomington IN
    2. Carson School of Management, University of Minnesota, Minneapolis MN
    3. Henry B. Tippie School of Business, The University of Iowa, Iowa City, IA
    4. Indian School of Business, Hyderabad, India.
    5. College of Business and Economics, Lehigh University, Bethlehem, PA
    6. National University of Singapore Business School, Singapore
    7. Robert J. Trulaske Sr. College of Business, The University of Missouri, Columbia MO
    8. HEC School of Management, Paris, France.
20. INFORMS Marketing Science, Pittsburgh (2006) “Consumer Options: Theory and Empirical Analysis of a Sports Ticket Market.”