James Palmer is considered one of the foremost package goods marketing, advertising and media experts in the country. He moved to Arizona in the summer of 2015 and has been teaching in the W.P Carey School of Business Department of Marketing at Arizona State University ever since.
He began his marketing and advertising career in New York in the latter stages of the Mad Men era - he can vouch for the veracity of everything in the show - at two major corporations, Lipton and L'Oreal. Palmer is known for helping write the strategy for L'Oreal's Preference Hair Color that led to the creation of "Because I'm Worth It", the company's slogan to this day. In fact, he was named as one of America's Names Faces while helping change the scope of L'Oreal's influence. Cover Girl Cosmetics and Lego Toys were also his clients at one of New York's biggest ad agencies. He then directed the communications department at a major U.S. corporation in North Carolina for a decade, and migrated to Milwaukee Wisconsin where he held management positions with three leading Milwaukee ad agencies. He is also an accomplished writer, having written a column for Milwaukee Magazine for four years, entitled 'Palmer's Perspective'. He began teaching at Marquette University in Milwaukee, sharing his wealth of advertising knowledge with communications students at night while helping run an ad agency during the day.