Ashley Bates joined the ASU Enterprise Brand Strategy and Management team as a student worker. After completing her master's degree in user experience at ASU, she started her position as a UX researcher for the Digital Brand Creative team within the Brand team. Ashley is responsible for conducting usability testing on ASU's websites, gathering and reporting insights to stakeholders, and helping manage the team of student workers within the UX Team.
Ashley is passionate about understanding and creating meaningful experiences for users of any product. In this role, she enjoys diving deep into the data and using various techniques to better understand the user.