Sanghak Lee
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300 E Lemon St. Tempe, AZ 85287
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Mail code: 4106Campus: Tempe
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Sanghak Lee is an assistant professor in the Department of Marketing with W. P. Carey School of Business at Arizona State University. His research centers on direct utility models, Bayesian econometrics and choice modeling. Before joining ASU, Professor Lee taught marketing research and marketing analytics at the University of Iowa.
- Ph.D. Marketing, minor in Statistics, The Ohio State University 2012
- M.S. Management Engineering, Korea Advanced Institute of Science and Technology (KAIST) 2007
- B.S. Chemical Engineering, Seoul National University, Korea 2003
Bell, J. Jason, Sanghak Lee and Thomas S. Gruca “Bringing the Doctor to the Patients: Cardiology Outreach in Rural Areas”, Journal of Marketing. Forthcoming. https://doi.org/10.1177/00222429231207830
Lee, Sanghak, Donghyuk Shin, K. Hazel Kwon, Sang-Pil Han and Seok Kee Lee “Disinformation Spillover: Uncovering the Ripple Effect of Bot-Assisted Fake Social Engagement on Public Attention”, Management Information Systems Quarterly. Forthcoming.
Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim and Greg M. Allenby “A Direct Utility Model for Access Costs and Economies of Scope”, Management Science. Forthcoming. https://doi.org/10.1287/mnsc.2023.4841
Lee, Sanghak, Sunghoon Kim and Sungho Park (2022) “A Sequential Choice Model for Multiple Discrete Demand”, Quantitative Marketing and Economics, 20, 141-178. https://doi.org/10.1007/s11129-022-09250-9
Lee, Sanghak, Suman A. Thomas and Greg M. Allenby (2020) “An Economic Analysis of Demand of the Very Poor”, International Journal of Research in Marketing, 37, 544-556. https://doi.org/10.1016/j.ijresmar.2020.01.003
Lee, Sanghak, Hyowon Kim, Jaehwan Kim and Greg M. Allenby (2018) “A choice model for mixed decision variables”, Journal of Choice Modelling, 28, 82-96. https://doi.org/10.1016/j.jocm.2018.05.003
Kang, Moon Young, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg M. Allenby (2016) “Economic Analysis of Charitable Donations”, Journal of Marketing and Consumer Behaviour in Emerging Markets, 2(4), 40-57. DOI: 10.7172/2449-6634.jmcbem.2016.2.3
Howell, John R., Sanghak Lee and Greg M. Allenby (2016) “Price Promotions in Choice Models”, Marketing Science, 35(2), 319-334. https://doi.org/10.1287/mksc.2015.0948
Lee, Sanghak and Greg M. Allenby (2014) “Modeling Indivisible Demand”, Marketing Science, 33(3), 364-381. https://doi.org/10.1287/mksc.2013.0829
Lee, Sanghak, Jaehwan Kim and Greg Allenby (2013) “A Direct Utility Model for Asymmetric Complements”, Marketing Science, 32(3), 454-470. https://doi.org/10.1287/mksc.2013.0782
Lim, Stanley, Elliot Rabinovich, Sanghak Lee and Sungho Park, “Estimating Stockout Costs and Optimal Stockout Rates: A Case on the Management of Ugly Produce Inventory”. Minor revision at Management Science.
Kim, Sunghoon, Sanghak Lee and Robert McCulloch, “A Topic-based Bayesian Mixture Re- gression for Identifying Segment-level Grouped Variables from Unstructured Text Review”. Under the 4th round review at Journal of Marketing Research.
Lee, Sanghak, Taegyu Hur and Greg M. Allenby, “Locally-Rational Demand Models”. Manuscript available. Preparing for submission to Management Science.
Bell, J. Jason, Sanghak Lee and Gary J. Russell, “Choosing How to Consider: Attribute Selection for Consideration Set Formation”. Manuscript available. Preparing for submission to Management Science.
Courses
2023 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
2022 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
2021 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
2020 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
2019 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
2018 Fall
Course Number | Course Title |
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MKT 352 | Marketing Research |
MKT 352 | Marketing Research |
MKT 352 | Marketing Research |