Sanghak Lee

Bell, J. Jason, Sanghak Lee and Thomas S. Gruca “Bringing the Doctor to the Patients: Cardiology Outreach in Rural Areas”, Journal of Marketing. Forthcoming. https://doi.org/10.1177/00222429231207830

Lee, Sanghak, Donghyuk Shin, K. Hazel Kwon, Sang-Pil Han and Seok Kee Lee “Disinformation Spillover: Uncovering the Ripple Effect of Bot-Assisted Fake Social Engagement on Public Attention”, Management Information Systems Quarterly. Forthcoming.

Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim and Greg M. Allenby “A Direct Utility Model for Access Costs and Economies of Scope”, Management Science. Forthcoming.  https://doi.org/10.1287/mnsc.2023.4841

Lee, Sanghak, Sunghoon Kim and Sungho Park (2022) “A Sequential Choice Model for Multiple Discrete Demand”, Quantitative Marketing and Economics, 20, 141-178.  https://doi.org/10.1007/s11129-022-09250-9

Lee, Sanghak, Suman A. Thomas and Greg M. Allenby (2020) “An Economic Analysis of Demand of the Very Poor”, International Journal of Research in Marketing, 37, 544-556.   https://doi.org/10.1016/j.ijresmar.2020.01.003

Lee, Sanghak, Hyowon Kim, Jaehwan Kim and Greg M. Allenby (2018) “A choice model for mixed decision variables”, Journal of Choice Modelling, 28, 82-96.   https://doi.org/10.1016/j.jocm.2018.05.003

Kang, Moon Young, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg M. Allenby (2016) “Economic Analysis of Charitable Donations”, Journal of Marketing and Consumer Behaviour in Emerging Markets, 2(4), 40-57. DOI: 10.7172/2449-6634.jmcbem.2016.2.3

Howell, John R., Sanghak Lee and Greg M. Allenby (2016) “Price Promotions in Choice Models”, Marketing Science, 35(2), 319-334. https://doi.org/10.1287/mksc.2015.0948

Lee, Sanghak and Greg M. Allenby (2014) “Modeling Indivisible Demand”, Marketing Science, 33(3), 364-381. https://doi.org/10.1287/mksc.2013.0829

Lee, Sanghak, Jaehwan Kim and Greg Allenby (2013) “A Direct Utility Model for Asymmetric Complements”, Marketing Science, 32(3), 454-470. https://doi.org/10.1287/mksc.2013.0782