Bruno Ferreira
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Longhua District Yangshan Avenue, no. 52. Mission Hills Campus of Hainan University Haikou, 46
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Mail code: 4020Campus: Tempe
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Dr. Ferreira's research is centered around the intersection of tourism, entrepreneurship and community development, looking at the psychological and environmental antecedents of tourism microentrepreneurship among individuals with vulnerable livelihoods.
He developed the concept of Permatourism, a holistic tourism planning and management framework grounded in systems thinking and design principles. This novel approach to destination management pursues the complementarity between a diverse set of stakeholders in the tourism business ecosystem, with the aim of elevating the uniqueness and competitiveness of destinations as well as to regenerate economically depressed communities.
He has worked in Europe, Africa, the Americas, and Asia as a researcher, instructor, project manager and consultant in community development projects leveraging the economic muscle of tourism. In the future, he wants to continue carrying out engaged research and contribute to making tourism a force for good.
ASU News: Partner university soccer team scores high in camaraderie
HAITC Faculty Highlight: Living and working in Hainan, China
SCRD Faculty Spotlight: Connecting the divide between theoretical and practical applications in the tourism industry
PhD in Parks, Recreation and Tourism Management, North Carolina State University
MS in Parks, Recreation and Tourism Management, North Carolina State University
BS in Sport Sciences, University of Lisbon, Portugal
Zhan, Y., Choe, Y., Ferreira, B., & Lee, W. (2026). From the Virtual to On-site Visiting: A Phenomenological Exploration of Tourists’ Perceived Value of Tourism E-Commerce Livestreaming in Hainan, China. Tourism Review International, 30(3), 295-310.
Ferreira, B. (2025). When the spotlight is shone on farmers: the transformative power of video in tourism research. Consumer Behavior in Tourism and Hospitality. https://doi.org/10.1108/CBTH-06-2024-0200
Ferreira, B., Hoogendoorn, G., Back, A., &; Xu, Y. H. (2024). Second-home tourism in tropical China: residents’ perception of socio-economic impacts. Scandinavian Journal of Hospitality and Tourism, 24(2), 199–221.
Ferreira, B. & Morais, D. (2024). Permatourism. In J. Jafari, & H. Xiao (eds.), Encyclopedia of Tourism (pp. 786–787). Springer.
Ferreira, B. & Long, Y. (2023). Exploring the potential of craft brewing for rural revitalization in China: the brewers’ perspectives. In M. W. Patterson & N. Hoalst-Pullen (Eds.), Policies, Perceptions, and Place (The Geography of Beer, Vol. 3) (pp. 373–384). Springer.
Ferreira, B., Morais, D. B., Jakes, S., Brothers, G., & Brookins, C. (2022). Self-efficacy mechanism in farm tourism microentrepreneurship. Frontiers in Psychology, 13:875096.
Ferreira, B., Carrillo, B., & Szczytko, R. (2022). A phenomenological exploration of the craft beer movement. Journal of Foodservice Business Research, 25(6), 630–651.
Ferreira, B. & Brothers, G. (2022). Permatourism. In D. Buhalis, D. (ed.), Encyclopedia of Tourism Management and Marketing (pp. 464–466). Edward Elgar Publishing.
Morais, D. & Ferreira, B. (2022). Microentrepreneurship. In D. Buhalis, D. (ed.), Encyclopedia of Tourism Management and Marketing (pp. 210–213). Edward Elgar Publishing.
Ferreira, B., Morais, D., Brothers, G., Brookins, C., & Jakes, S. (2021). Conceptualizing Permatourism. In D. Morais (Ed.), Tourism Microentrepreneurship (Bridging Tourism Theory and Practice, Vol. 12) (pp. 165–179). Emerald.
Patterson, V., Morais, D., & Ferreira, B. (2021). Tourism Microentrepreneurship in Family Farms. In D. Morais (Ed.), Tourism Microentrepreneurship (Bridging Tourism Theory and Practice, Vol. 12) (pp. 39-49). Emerald.
KC, B., LaPan, C., Ferreira, B., & Morais, D. (2021). Tourism microentrepreneurship: state of the art and research agenda. Tourism Review International, 25(4), 279-292.
Ferreira, B., Morais, D. B., Szabo, A, Bowen, B., & Jakes, S. (2020). A gap analysis of farm tourism microentrepreneurial mentoring needs in North Carolina, USA. Journal of Agriculture, Food Systems, and Community Development, 10(1), 83–89.
Ferreira, B., Morais, D. B., & Brothers, G. (2019). Enhancing self-efficacy to enable tourism microentrepreneurship: a quasi-experiment. Journal of Teaching in Travel & Tourism. 19(4), 341-359.
Ferreira, B., Morais, D. B., Pollack, J. M., & Bunds, K. S. (2018). Development and validation of the tourism e-microentrepreneurial self-efficacy scale. Tourism Analysis, 23(2), 275-282.
Morais, D., Ferreira, B., Nazariadli, S., & Ghahramani, L. (2017). Knowledge co-generation and transfer in the People-First Tourism project. In N. Scott, Van Niekerk, M., & De Martino, M. (Eds.), Knowledge Transfer to and within Tourism: Academic, Industry and Government Bridges (Bridging Tourism Theory and Practice, Vol. 8) (pp. 73-96). Emerald.
Morais, D., Ferreira, B., & Wallace, T. (2017). Aprendizagem Aplicada e Investigação-Acção Participativa através do Projecto People-First Tourism: Uma visão geral de métodos e instrumentos. In Solha, K., Elesbão, I. and Souza, Marcelino de. (Eds.). O Turismo rural comunitários como estratégia de desenvolvimento (pp. 87-114). Editora da UFRGS.
Courses
2022 Summer
| Course Number | Course Title |
|---|---|
| TDM 593 | Applied Project |
2022 Spring
| Course Number | Course Title |
|---|---|
| TDM 593 | Applied Project |
2021 Fall
| Course Number | Course Title |
|---|---|
| TDM 593 | Applied Project |