Nicole Lee

Bogomoletc, E. & Lee, N. M. (in press). Frozen meat against COVID-19 misinformation: An analysis of Steak-Umm and positive expectancy violations. Journal of Business and Technical Communication.

Besley, J., Lee, N. M., & Pressgrove, G. (2020). Reassessing the variables used to measure public perceptions of scientists. Science Communication. doi:10.1177/1075547020949547

VanDyke, M. S. & Lee, N. M. (2020). Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice. Public Relations Review, 46(4). doi: 10.1016/j.pubrev.2020.101953

Lee, N. M., Abitbol, A., & VanDyke, M. S. (2020). Science communication meets consumer relations: An analysis of Twitter use by 23andMe. Science Communication, 42, 244-264. doi:10.1177/1075547020914906

Lee, N. M. (2018). Fake news, phishing, and fraud: A call for research on digital media literacy education outside the classroom. Communication Education, 67, 460-466. doi:10.1080/03634523.2018.1503313

Seltzer, T. & Lee, N. M. (2018). The influence of distal antecedents on organization-public relationships, Journal of Public Relations Research, 30, 230-250, doi:10.1080/1062726X.2018.1542598

Lee, N. M. & Merle, P. (2018). Media relations and universities: An assessment of digital newsrooms. Journal of Marketing for Higher Education, 28, 232-246. doi:10.1080/08841241.2018.1467991

Edrington, C. & Lee, N. M. (2018). Message strategies of a social movement: Black Lives Matter and its use of Twitter to share information, build community, and promote action. Journal of Public Interest Communications, 2, 289-306.

Lee, N. M. & Seltzer, T. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129

Abitbol, A., Lee, N. M., Lee, S. Y., & Seltzer, T. C. (2018). #RaceTogether: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees. Public Relations Journal, 11, 1-28.

Lee, N. M., VanDyke, M. S., & Cummins, R. G. (2018). A missed opportunity? NOAA’s use of social media to communicate climate science. Environmental Communication, 12, 274-283. doi:10.1080/17524032.2016.1269825

Lee, N. M., Seltzer, T., & Callison, C. (2017). Relationship building in the craft beer industry: A study of public relations within the growing artisanal and locavore movements. Public Relations Journal, 11, 1-20.

Neill, M. & Lee, N. M. (2016). Roles in social media: How the practice of public relations is evolving. Public Relations Journal, 10, 1-25.

Lee, N. M. & VanDyke, M. S. (2015). Set it and forget it: The one-way use of social media by government agencies communicating science. Science Communication, 37, 533-541. doi:10.1177/1075547015588600

Lee, N. M., Sha, B.-L., Dozier, D. M., & Sargent, P. (2015). The role of new public relations practitioners as social media experts. Public Relations Review, 41, 411-413. doi:10.1016/j.pubrev.2015.05.002