Jihoon Hong
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Phone: 602-543-5065
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400 E Lemon St BAC 491 Tempe, AZ 85281
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Mail code: 4106Campus: Tempe
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Jihoon Hong is an assistant professor of marketing in the W. P. Carey School of Business. He received his PhD in marketing from the Marshall School of Business, the University of Southern California. His research interests include quantitative marketing, innovation and crowdfunding. He received his BS degree in industrial engineering from KAIST (Korea Advanced Institute of Science and Technology) and MS degree from Seoul National University. Before joining academia, he worked for a leading telecom company and electronics company in South Korea.
- Ph.D. Marketing, University of Southern California
- M.S. Seoul National University
- B.S. KAIST (Korea Advanced Institute of Science and Technology)
Quantitative Marketing, Creativity, Innovation, Sustainability
* equal contribution
Dinesh Puranam, Sungjin Kim, Jihoon Hong, and Hai Che (2024), “Are We Worse Off After Policy Repeals? Evidence from Two Green Policies” Journal of Marketing Research, Forthcoming. https://journals.sagepub.com/doi/10.1177/00222437241290157
Yanhao (Max) Wei*, Jihoon Hong* and Gerard J. Tellis (2022), “Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects,” Journal of Marketing, 86(2), 87-104. https://journals.sagepub.com/doi/10.1177/00222429211005481
Jihoon Hong, Jungwoo Shin, and Daeho Lee (2016), “Strategic Management of Next-Generation Connected Life: Focusing on Smart Key and Car-home Connectivity,” Technological Forecasting and Social Change, 103, 11-20. https://doi.org/10.1016/j.techfore.2015.10.006
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
| MKT 352 | Marketing Research |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
2024 Spring
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
| MKT 352 | Marketing Research |
2023 Fall
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
2023 Spring
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
| MKT 352 | Marketing Research |
2022 Fall
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
2021 Fall
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
| MKT 352 | Marketing Research |