Reihane Boghrati

Reihane Boghrati, Jonah Berger, “What Drives Longer Conversations?,” Journal of Association for Consuemer Research (2025).

Aliah Zewail, Amir Sepehri, Reihane Boghrati, Mohammad Atari, “Public Speakers with Non-
Native Accents Garner Less Engagement,” Psychological Science (2025).

Matthew Rocklage, Jonah Berger, Reihane Boghrati, “The Trajectory of Confidence: Experience, Certainty, and Consumer Choice,” Journal of Marketing Research (2025).

Irina Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati, Robert W. Palmatier, “Conceptual Research: Multidisciplinary Insights for Marketing,” Journal of Marketing (2024).

Reihane Boghrati, Marissa Sharif, Siavash Yousefi, Arsalan Heydarian, “Emotion Tracking (vs. Reporting) Increases the Persistence of Positive (vs. Negative) Emotions,” Journal of Experimental Social Psychology (2023).

Reihane Boghrati, Jonah Berger, “Quantifying Cultural Change: Gender Bias in Music,” Journal of Experimental Psychology: General (2023).

Reihane Boghrati, Jonah Berger, Grant Packard, “Style, Content, and the Success of Ideas,”
Journal of Consumer Psychology (2023).

Grant Packard, Jonah Berger, Reihane Boghrati, “How Verb Tense Shapes Persuasion,” Journal of Consumer Research (2023).

Li Jiang, Leslie John, Reihane Boghrati, Maryam Kouchaki, “Fostering Perceptions of Authenticity via Sensitive Self-disclosure,” Journal of Experimental Psychology: Applied (2022).

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, and Matthew Rocklage, “Marketing Insights from Text Analysis,” Marketing Letters (2022).