Ajith Kumar
Professor,
Department of Marketing
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Phone: 480-965-5544
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BAC 486 TEMPE, AZ 85287-4106
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Mail code: 4106Campus: Tempe
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Long Bio
Ajith Kumar is a professor of marketing in W. P. Carey School of Business. He joined ASU in 1991. His prior appointments included service with the University of South Carolina, State University of New York at Albany, and University of Massachusetts. He has taught a range of undergraduate and graduate marketing courses, including: international marketing, marketing research, marketing strategy, marketing managment and sales management. He is on the editorial board of the Journal of Business Research, 1996-present.
Education
- Ph.D. University of Massachusetts 1986
- M.B.A. Indian Institute of Management 1979
- B.S. Indian Institute of Technology 1976
Publications
- Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.
- Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.
- Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.
Courses
2025 Spring
Course Number | Course Title |
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MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2024 Fall
Course Number | Course Title |
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MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2024 Spring
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2023 Fall
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
2023 Spring
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2022 Fall
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
2022 Spring
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2021 Fall
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
2021 Spring
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2020 Fall
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
2020 Spring
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
2019 Fall
Course Number | Course Title |
---|---|
MKT 425 | Global Marketing Management |
MKT 425 | Global Marketing Management |
MKT 397 | Essentials of Global Marketing |
MKT 397 | Essentials of Global Marketing |
Editorships
Editorial Board
- Journal of Marketing Research, 1996-2003
- Journal of Business Research, 1996-present
Work History
Arizona State University: 1991-present Previous Appointments University of South Carolina, State University of New York at Albany, University of Massachusetts
Service
- Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981