Katie Reifurth
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Mail code: 4106Campus: Tempe
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Katie Reifurth is a Clinical Associate Professor of Marketing with a background in Psychology, Consumer Behavior, and Sports Management/Marketing. She specializes in teaching traditional marketing courses and uses her experiences working in financial sales, marketing management, and customer service roles to provide students with real-world knowledge, examples, and experiential projects.
Katie's background working in sports allows her to teach both the traditional marketing courses in the W. P. Carey School of Business and also the specialized Sports Business courses within the Department of Marketing. She teaches at both the undergraduate and graduate level.
Katie is also the lead faculty advising undergraduate students competing in national sport marketing and sport sales competitions each school year. She has trained students for competitions that have directly led to job offers from a variety of sports organizations in the NHL, NFL, NBA, NASCAR, and more.
PhD (Sports & Entertainment Management), University of South Carolina
MS (Kinesiology-Sports Management), University of Texas
BA (Psychology), Northwestern University
Consumer Behavior
Team Identification
Fan Loyalty
Child Fandom
Asada, A., & Reifurth, K. R. N. (2023). Team Representation: Scale Development and Validation. Journal of Sport Management, 37(4), 272-289.
Mansfield, A., Reifurth, K. R. N., Delia, E., & Katz, M. (2023). How changes in team performance impact team identity. Sport Marketing Quarterly, 32(4), 332- 342.
Mastromartino, B., Naraine, M., Wear, H., & Reifurth, K. R. N. (2022). Letting the dogs out: The impact of service dogs on brand image, perceived altruism, and behavioral intention. Sport Marketing Quarterly, 31(4).
Slavich, M. Hungenberg, E., Williams, D., Martin, T., & Reifurth, K. R. N. (2022). Going back to the ballgame: Memories of previous baseball experiences. Managing Sport and Leisure, 27(4), 397-415.
Reifurth, K. R. N., Wear, H., & Heere, B. (2020). Creating fans from scratch: Aqualitative analysis of child consumer perceptions of a new sport team. Sport Management Review, 23(3), 428-442.
Reifurth, K. R. N., Bernthal, M., Ballouli, K., & Collins, D. (2019). Nonlocal fandom: How geographic proximity, geographic identity, and competing teams relate to team identification. Sport Marketing Quarterly, 28, 195-208.
Reifurth, K. R. N., Evans, K. M., James, J. D., & Ko, Y. J. (2019). The rivalry effect:Exploring the potential for rivalry to foster (lapsed) donor giving. Journal of Applied Sport Management, 11(4), 1-14.
Reifurth, K. R. N., Bernthal, M., & Heere, B. (2018). Children’s game-day experiences and effects of community groups. Sport Business and Management: An International Journal, 8(3), 257-275.
Katz, M., Heere, B., & Reifurth, K. R. N. (2018). The loud crowd: Using vocal responses to understand the emotional experiences of spectators. Journal of Applied Sport Management, 10(2), 36-48.
Courses
2026 Fall
| Course Number | Course Title |
|---|---|
| SLB 515 | Sports Bus Strat&Exec Decision |
| MKT 302 | Strategic Marketing Management |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 441 | Sports Revenue Generation |
| MKT 302 | Strategic Marketing Management |
2026 Summer
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
2026 Spring
| Course Number | Course Title |
|---|---|
| SLB 517 | Sports Marketing |
| MKT 441 | Sports Revenue Generation |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 502 | Marketing Management |
| MKT 441 | Sports Revenue Generation |
2025 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 302 | Strategic Marketing Management |
| MKT 441 | Sports Revenue Generation |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 441 | Sports Revenue Generation |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 302 | Strategic Marketing Management |
| MKT 502 | Marketing Management |
| MKT 441 | Sports Revenue Generation |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2024 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2024 Spring
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 302 | Applied Mrktng Mgmt & Ldrship |
| MKT 441 | Sports Revenue Generation |
| MKT 441 | Sports Revenue Generation |
2023 Fall
| Course Number | Course Title |
|---|---|
| MKT 391 | Essentials of Selling |
| MKT 391 | Essentials of Selling |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
| MKT 441 | Sports Revenue Generation |
| MKT 302 | Applied Mrktng Mgmt & Ldrship |
2023 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2023 Spring
| Course Number | Course Title |
|---|---|
| MKT 501 | Fundamentals of Marketing Mgmt |
| MKT 302 | Applied Mrktng Mgmt & Ldrship |
| MKT 441 | Sports Revenue Generation |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 441 | Sports Revenue Generation |
2022 Fall
| Course Number | Course Title |
|---|---|
| MKT 391 | Essentials of Selling |
| MKT 391 | Essentials of Selling |
| MKT 502 | Marketing Management |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 441 | Sports Revenue Generation |
| MKT 502 | Marketing Management |
2022 Summer
| Course Number | Course Title |
|---|---|
| MKT 352 | Marketing Research |
| WPC 501 | Statistics for Business |
2022 Spring
| Course Number | Course Title |
|---|---|
| MKT 390 | Essentials of Marketing |
| MKT 390 | Essentials of Marketing |
| WPC 501 | Statistics for Business |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2021 Fall
| Course Number | Course Title |
|---|---|
| WPC 501 | Statistics for Business |
| WPC 501 | Statistics for Business |
| MKT 302 | Applied Mrktng Mgmt & Ldrship |
| MKT 502 | Marketing Management |
| WPC 501 | Statistics for Business |