Neeru Paharia is professor of marketing at the W. P. Carey School of Business. She conducts research on consumer behavior, branding, sustainability, and political consumption. Prior to joining ASU, Paharia was a tenured faculty member at Georgetown University. Prior to that she was the research director for the Edmond J. Safra Center for Ethics at Harvard University. She also spent three years on the founding team at Creative Commons serving as assistant and executive director, after working at McKinsey as an associate consultant. She has cofounded several community-oriented social networking sites in education, research, and music including Peer 2 Peer University (p2pu.org), Acawiki.org, and ccmixter.org. Paharia holds a doctorate in marketing from Harvard Business School, a master's degree in public policy and management from Carnegie Mellon University, and a bachelor's degree in economics from the University of California, Davis.
Education
D.B.A. Harvard Business School
M.S. Public Policy and Management, Carnegie Mellon University
