Veronica Sanchez is the Director of Media Relations & Strategic Communications at Arizona State University, a role she has held since 2022. In this capacity, Veronica leads the media relations team and develops strategic outreach initiatives that promote ASU’s charter and commitment to academic excellence. With over 20 years of experience in broadcast journalism and public relations, she brings a wealth of expertise in storytelling, crisis communications, and media strategy.
Before joining ASU, Veronica had a distinguished career in broadcast news, beginning as a radio news anchor before transitioning to television reporting. She worked at the FOX affiliate in Fresno, California, and the ABC affiliate in Las Vegas, Nevada, before joining 12 News in Phoenix in 2004. While at 12 News, Veronica earned an Emmy Award for her coverage of a decorated Hispanic WWII veteran whose home was devastated by a fire. She later moved to the station’s investigative unit, Call 12 for Action, where she was instrumental in saving viewers a record $2 million in a single year.
In 2010, following the merger of 12 News with The Arizona Republic, Veronica expanded her journalistic expertise into writing, penning a weekly consumer advice column. In 2015, she transitioned into public relations as the Director of Communications for the Cartwright School District #83 where she led the district in marketing, advertising, and internal and external communications. There, she significantly raised the district's media profile, earning more than 20 Arizona School Public Relations Association (ASPRAtions) awards—an unprecedented achievement in the district’s century-long history.
Veronica holds two bachelor’s degrees from Fresno State University: one in Mass Communication & Journalism, and the other in Chicano/Latino Studies.