Veronica Sanchez

Veronica Sanchez is director of media relations at Arizona State University, where she leads a team that highlights ASU stories across broadcast platforms. Sanchez brings more than 20 years of experience in broadcast journalism, public relations, storytelling, crisis communications and media strategy. She began her career as a radio news anchor before reporting for the Fox affiliate in Fresno, California, and the ABC affiliate in Las Vegas. She joined 12 News in Phoenix in 2004 and earned an Emmy Award for her coverage of a decorated Hispanic World War II veteran whose home was destroyed by fire. She later joined the station’s Call 12 for Action investigative unit, helping viewers recover a record $2 million in one year.

Following the 2010 merger of 12 News and The Arizona Republic, Sanchez wrote a weekly consumer advice column. In 2015, she became director of communications for the Cartwright School District, where she expanded the district’s media presence and earned more than 20 Arizona School Public Relations Association awards.

Sanchez is also an ASU graduate student completing her master’s degree in the School of Transborder Studies, with an emphasis on creative expression, Latin American media, film, literature and history.