Barby Grant leads communications for the Center for Applied Research and Innovation in Supply Chain - Africa (CARISCA). This $15M USAID-sponsored project aims to address barriers to development in Africa caused by inefficient and ineffective supply chains.
Grant oversees all communication and marketing efforts for the project, including publications, email communications, the website, social media, public relations and events. She has extensive experience in strategic communication, marketing and branding in higher education, having worked previously at ASU for over 20 years.
During her prior tenure at the university, she helped develop the university’s first full-color alumni magazine, for the business school; led communications for a capital campaign that attracted $522 million in private investment to the university; and directed a marketing campaign that increased undergraduate summer session enrollment in liberal arts and sciences courses in a year when overall summer enrollment declined.
In addition to her ASU experience, Grant has directed communication for Banner Health Foundation and Valley of the Sun YMCA.
She is a past president of the Phoenix chapter of the International Association of Business Communicators (IABC) and has won awards for chapter management, print publications, marketing communication campaigns and audience research. She also earned IABC’s Accredited Business Communicator designation.
Graduate certificate in digital audiences, Arizona State University
Master of mass communication, Arizona State University
Bachelor of Arts in English, Carson-Newman University