Danielle Storey is an Associate User Experience Researcher at the Arizona Water Innovation Initiative (AWII) at Arizona State University. She is a mixed methods researcher delivering insights on user attributes and engagement levels with qualitative research and quantitative analytics. She helps shape intuitive, accessible, and engaging experiences that support water professionals, enhance public awareness of water issues, build consensus around water management, and advance the capacity of state agencies and communities.With a Master’s in Human-Computer Interaction (ASU) and undergraduate degrees in Communication Studies with a minor in Dance Performance (SMU) she is deeply invested in designing usable and visually beautiful digital products that catalyze education. Her work spans data dashboards, museum exhibit design, digital games, VR experiences, and a chatbot trained on Arizona water data.
In addition to leading UX research, she contributes as an information and visual designer on multiple projects, collaborating closely with ASU faculty, state agency stakeholders, other designers, and software developers. Notable projects include the WaterSIMmersive Museum Exhibit and mixed reality game, the Arizona Water Chatbot, the Arizona Water Blueprint, and a VR headset experience about Advanced Water Purification. Before transitioning into UX research, Danielle had a career in dance performance and education. Her background in the performing arts accelerates her design of creative solutions to human problems with creativity, user empathy, storytelling, and iterative design.
