Karen Genis joined ASU Brand Strategy and Management in October 2022 as Special Assistant to the Chief Marketing Officer. In her role, Genis serves as an assistant and coordinator for special projects that the Chief Brand Officer is actively engaged. She contributes to a wide variety of complex, high-priority projects by helping teams stay organized and connected.
Genis' background in curating niche experiences in marketing and operations includes supporting Caffeine and Octane for Porsche Cars of North America and Campus Events for The Coca-Cola Company.
Genis lives in Tempe and is an Atlanta Native. She received her Marketing and Hospitality Degree from Georgia State University. Outside of ASU, she loves weightlifting (she can bench 135) and online shopping!