Terence Cher joined ASU Brand Strategy and Management in December 2022 as Director of Brand, International. In his role, Cher is responsible for collaborating with communicators from the school and international partners to bring the brand to life in compelling, relevant, and contextualized ways. He works with various units to resolve questions about brand positioning across cultures and global markets and inform about the Brand Portfolio Strategy.
Cher's background in branding includes the experience accumulated in advertising agencies serving marketing giants such as Procter & Gamble and Coca-Cola, as well as the time with media companies and the marketing lead role with CPG companies.
Cher has recently obtained his doctorate in business administration in Hong Kong. He used to participate in various extra-curricular activities, especially stage performances actively.