Jiye You
Graduate Teaching Associate,
WPC Department of Marketing - JM
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Mail code: 4106Campus: Tempe
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Student Information
Graduate StudentBusiness Administration (Marketing)
W. P. Carey School of Business
Long Bio
Jiye You is a behavioral track PhD student at Arizona State University W. P. Carey School of Business. Her interest lies in the various cues that people use to make inferences about other individuals and objects. In person perception, she explores how stereotypes act as cues that shape the service experiences of consumers who are often excluded from the marketplace. In product perception, she examines how sensory cues, such as the sounds products make, influence consumers' perceptions and judgments of products.
Research Interests
Stereotyping, sensory marketing, consumer well-being