Laura Verduzco serve as Project Manager of Strategic Initiatives at Rob and Melani Walton Sustainability Solutions Service (RMWSSS), where she spearheads communications and marketing developing strategic plans to ensure the projects effectively reach and resonate with diverse audiences. She works closely with both internal teams and external partners on projects related to sustainability and the circular economy solutions.
With over 20 years of experience, Laura was the co-founded of Toxica Films, a media production company in Mexico, which collaborated with prestigious international clients such as American Airlines, Discovery Channel, Verizon, Coca-Cola, Ford, and prominent Mexican brands.
As a brand developer, Laura has played a pivotal role in a wide range of initiatives, from leading national fundraising campaigns and managing social awareness programs in both political and educational sectors to introducing brands like Ben & Jerry’s to the Mexican market.
One of her favorite hobbies is been a voice over, and she has lent her voice to various brands, both local and national. Some of them include D-Backs and Hospice of the Valley.
Her creativity, a strategic mindset, and passion for impactful community-focused projects have been crucial throughout her career.