Justin Bina

Assistant Professor,

Morrison School of Agribusiness

[email protected]

Mail code: 1780

Campus: Poly
‌

Long Bio

Justin D. Bina is an assistant professor in the Morrison School of Agribusiness at Arizona State University. He earned his Ph.D. in agricultural economics from Kansas State University, where his research and outreach addressed price risk management, wholesale meat processing, and consumer food spending. His dissertation examined health- and fitness-conscious consumers’ demand for retail animal protein.

Bina’s research focuses on nontraditional determinants of food demand, including physical activity, weight loss strategies, and the use of GLP-1 medications, with particular attention to implications for food supply chains and protein markets. His work has been published in journals such as Food Policy, Agricultural Economics, and the Journal of Agricultural and Resource Economics. He is a key contributor to the Meat Demand Monitor project funded by the U.S. Beef and Pork Checkoff programs.

Across research, teaching, and outreach, Bina emphasizes transparency and effective communication to support industry and policy decision-making.

Education

Ph.D. in Agricultural Economics; Kansas State University
M.S. in Agricultural Economics; Kansas State University
B.S. in Agriculture; Kansas State University

Curriculum Vitae

Google Scholar URL

https://scholar.google.com/citations?user=dtaWb9AAAAAJ&hl=en&oi=ao

ORCID Profile ID

https://orcid.org/0000-0002-4080-7939

Research Interests

Consumer behavior
Meat and livestock economics
Food marketing
Food wholesale and retail strategy
Diet, exercise, and health
Demand modeling
Choice experiment design
Survey design

Publications

Bina, J. D. (2026). Effects of Aerobic and Strength-Based Exercise on Consumer Preference for Protein. Agricultural Economics, 57(1), e70060. https://doi.org/10.1111/agec.70060
Bina, J. D., & Paudel, U. (2026). Weight Loss and Food Spending. Agricultural Economics, 57(1), e70072. https://doi.org/10.1111/agec.70072
Bina, J. D., Tonsor, G. T., & Richards, T. J. (2026). GLP-1 Use and Protein Demand. Food Policy, 138, 103026. https://doi.org/10.1016/j.foodpol.2025.103026
Bina, J. D., & Tonsor, G. T. (2025). Impacts of Alternative Selection in Multi-Alternative Food Demand Modeling. Q Open, 5(2), qoaf019. https://doi.org/10.1093/qopen/qoaf019
Bina, J. D., & Tonsor, G. T. (2024). Behavioral Correlates of U.S. Retail Protein Demand: The Case of Exercise-Driven Protein Consumption. Journal of the Agricultural and Applied Economics Association, 3(4), 690–705. https://doi.org/10.1002/jaa2.142
Bina, J. D., & Tonsor, G. T. (2024). Demand Dashboards: Interactive Tools to Communicate Consumer Behavior. Applied Economics Teaching Resources, 6(4). https://doi.org/10.22004/ag.econ.348254
Bina, J. D., Tonsor, G. T., & Coffey, B. K. (2024). No Beef with Increased Media: The Impacts of Fitness Media on US Meat Demand. Journal of Agricultural and Resource Economics, 49(3), 593–609. https://doi.org/10.22004/ag.econ.343517
Bina, J. D., & Tonsor, G. T. (2024). Non-Linear Association of Exercise with Animal Protein Consumption Among U.S. Adults. Nutrients, 16(10), 1438. https://doi.org/10.3390/nu16101438
Bina, J. D., Tonsor, G. T., & Briggeman, B. C. (2023). COVID-19 Federal Aid and Household Food Expenditures. Journal of Agricultural and Applied Economics, 55(4), 567–608. https://doi.org/10.1017/aae.2023.31
Bina, J. D., Tonsor, G. T., Schulz, L. L., & Hahn, W. F. (2022). Regional and Plant-Size Impacts of COVID-19 on Beef Processing. Food Policy, 108, 102247. https://doi.org/10.1016/j.foodpol.2022.102247
Bina, J. D., Schroeder, T. C., & Tonsor, G. T. (2022). Feeder Cattle Basis Risk and Determinants. Journal of Agricultural and Applied Economics, 54(1), 137–156. https://doi.org/10.1017/aae.2022.2
Bina, J. D., Schroeder, T. C., & Tonsor, G. T. (2022). Conditional Feeder Cattle Hedge Ratios: Cross Hedging with Fluctuating Corn Prices. Journal of Commodity Markets, 26, 100193. https://doi.org/10.1016/j.jcomm.2021.100193

Courses

2026 Spring

Course Number	Course Title
AGB 425	Food Supply Networks
AGB 425	Food Supply Networks
AGB 100	Introduction to Agribusiness

2025 Fall

Course Number	Course Title
AGB 100	Introduction to Agribusiness
AGB 100	Introduction to Agribusiness

2025 Spring

Course Number	Course Title
AGB 425	Food Supply Networks
AGB 425	Food Supply Networks
AGB 100	Introduction to Agribusiness

2024 Fall

Course Number	Course Title
WPC 300	Prob Solving & Act Anlytics

Honors / Awards

2023 College of Agriculture Dean and Director’s Citation for Outstanding Research (Kansas State University)
2023 Gamma Sigma Delta Outstanding Graduate Student Research Award (Kansas State University)
Donoghue Scholar (Kansas State University Graduate School)
2019 Western Agricultural Economics Association Outstanding Senior Award
2019 College of Agriculture Outstanding Senior in Agricultural Economics (Kansas State University)
2019 Agricultural Economics Department Outstanding Senior Award (Kansas State University)
Graduated summa cum laude

Service

ASU Young Farmers & Ranchers faculty advisor