Elana Kutz

Elana is Managing Director of Student Experience and External Relations for ASU’s Sports Business undergraduate degree program at the W. P. Carey School of Business.  In this role, Elana advises all sports business organizations, oversees sports business relations with the sports business community, serves as a faculty adjunct, and directs our Sports Business Advisory Board.  Elana has taught MKT 421 Fan Behavior and Sports Marketing, MKT 494 Final Four Experience, and WPC 101 to sports business students.  As an Advisor for the Sports Business Association and Sports Business Scholars, she develops programming, outreach trips, career fairs, and an annual symposium for members.  In addition, Elana manages ASU’s Sports Business Advisory Board, which is made up of local sports executives who offer insight to the program.  Elana also coaches students in sports career development, networking, and personal branding.  Previously, Elana was an Assistant Director for ASU’s Graduate Career Management Center, where she served as a career consultant coaching MBA marketing and sports business students. 

Prior to ASU, Elana spent over ten years in the sports industry.  She led market research projects and development for Turnkey Sports & Entertainment, managed marketing and promotions for Madison Square Garden’s Sports Properties, and managed concept development for ARAMARK’s Sports & Entertainment division.  Additionally, she held marketing roles at FOX Sports Arizona and Radio City Entertainment. Elana currently serves on the Chaparral High School Theatre Parent Board. Previously, she volunteered for Junior Achievement, local community theatres, and served on the Marketing Committee of the Phoenix Final Four.  Elana received her undergraduate degree in Communications with a minor in Marketing from the University of Michigan and earned an MBA in Sports Business from the W. P. Carey School of Business at Arizona State University. Elana was named the Student Organization Advisor of the Year at the W. P. Carey School of Business in 2024-2025 for Sports Business Scholars and Sports Business Association, in 2019-2020 for SBS and in 2014-2015 for SBA.