Seunghoon Lee
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Mail code: 4020Campus: Otherus
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Dr. Seunghoon Lee is an Assistant Teaching Professor in the School of Community Resources and Development at Arizona State University. His research focuses on sustainable tourism, heritage and cultural tourism, tourism management and marketing, ethical issues in tourism, and community resilience, with a particular emphasis on relational value and the role of social support and innovation in fostering sustainable development in rural and regional contexts. In his teaching, Dr. Lee is committed to building an engaging and supportive classroom environment where students explore tourism through a relational lens, connect theory with practice, and develop the skills and confidence to thrive in the global tourism industry.
Ph.D., Hospitality, Hotel Management and Tourism, Texas A&M University, Texas, USA.
Journal Articles
Kim, J., Kim, J., Lee, S. (Corresponding author), Jhang, J., & Kim, S. (In revision). Effect of Sold-out Option in Travel choice: The Role of attribute value and Price Preciseness. International Journal of Hospitality Management.
Mao-Clark, X., Gip, H., Lee, S, King, B., & Sakamoto, C. (In revision). Corporate Sustainability Reporting Policy in the European Union: Impacts on ESG Reporting in Europe and North America. Journal of Sustainable Tourism.
Kim, J., Kim, JH., Lee, S. (Corresponding author), Lee, G., Baek, TH., & Kim, S. (Under review). Ethical Decisions in Generative AI: The Mediating and Moderating Effect of Negative Consumer Responses to Generative AI (vs. Human) Recommendations. International Journal of Hospitality Management.
Donaldson, J. P., Lee, S (Corresponding author), & Jamal, T. (2025). Design-Thinking Praxis for Justice-Oriented Tourism Education: A Complex-Systems Ethic-of-Care Approach. Journal of Hospitality and Tourism Education. https://doi.org/10.1080/10963758.2025.2538033
Lee, S., & King, B. (2025). A Virtual Lens on Tradition: Safeguarding Intangible Cultural Heritage through AR and VR. Journal of Smart Tourism, 27652157251344834.
Carswell, J., Jamal, T., Lee, S (Corresponding author), Sullins, D., & Wellman, K (2023). Post-pandemic lessons for destination resilience and sustainable event management: The complex learning destination. Tourism and Hospitality, 4(1), 91-140. https://doi.org/10.3390/tourhosp4010007
Suess, C., Maddock, J. E., Dogru, T., Mody, M., & Lee, S. (2022). Using the health belief model to examine travelers’ willingness to vaccinate and support for vaccination requirements prior to travel. Tourism Management, 88, 104405. https://doi.org/10.1016/j.tourman.2021.104405
Kang, S.-E., Park, C., Lee, C.-K., & Lee, S. (2021) The Stress-Induced Impact of COVID-19 on Tourism and Hospitality Workers. Sustainability. 13, 1327. https://doi.org/10.3390/su13031327
Whal, J., Lee, S., & Jamal, T. (2020) Indigenous Heritage Tourism Development in a (Post-) COVID World: Towards Social Justice at Little Bighorn Battlefield National Monument, USA. Sustainability, 12(22), 9484.https://doi.org/10.3390/su12229484
Choi, J., Lee, S (Corresponding author), & Jamal, T. (2020). Smart Korea: Governance for smart justice during a global pandemic. Journal of Sustainable Tourism, 29(6), 1-10. https://doi.org/10.1080/09669582.2020.1777143
Book Chapters
Jamal, T., & Lee, S. Heritage Values and Ethics. (In Press). In D. G. Michael, G. F. Josep-Maria, & M. Teresita (Eds.), Routledge Handbook on Heritage and Tourism, Routledge (Accepted).
Encyclopedia Entries
Lee, S., & King, B.E.M (Under review). Social Capital. In V. Ziakas, & D. Getz (Eds.), Encyclopedia of Event Management and Event Tourism. Goodfellow Publishers.
Jamal, T., & Lee, S. (2022). Ethical Tourism Marketing. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 115-117). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781800377486.ethical.tourism.marketing