Joe Soliz

About Me

I’m Joseph L. Soliz, a business transformation executive with over twenty years of experience in transportation and tolling technology. My career has focused on turning complex challenges into opportunities. This includes designing scalable solutions, driving strategic growth, and innovating at the edge of what is possible. 

Transportation isn’t just my industry; it’s my calling. I’ve spent my life in trucking and commercial freight, and I see both the people and the potential in the work we do. My mission is simple: to empower drivers, fleets, and communities through technology that makes their lives easier, safer, and more connected.

How I Lead

My leadership style combines vision with execution. I’ve built my career around a few key strengths:

• Solutions Architecture, I love designing systems that solve real problems and scale across industries.
• Business Growth, strategy, innovation, and execution drive how I build momentum.
• Innovation, I never settle for “good enough.” I push for bold, future-ready solutions.
• Strategic Vision, I think big and build pathways to get there.
• Passion, above all, I bring relentless energy and focus to every initiative I lead.

What Drives Me

I don’t just lead projects; I champion causes. I’m passionate about driving innovation while supporting the men and women who keep our economy moving. Every initiative I take on is rooted in this belief: progress in transportation doesn’t happen without people, and technology should always serve them first.

Industry Impact

Over the years, I’ve had the privilege of helping shape some of the most exciting advancements in our field. From product development and platform launches to strategic partnerships, my work has focused on positioning transportation technology for what’s next. 

I also stay actively engaged in industry conversations by speaking at events like:

• ATA Mid-Year Management Session and MCE
• Geotab Connect
• Manifest

I contribute thought leadership through articles covering innovation, strategic partnerships, and the shifting landscape of transportation.

Beyond the Boardroom

My work isn’t limited to business. I’m a proud supporter of organizations that connect our industry to larger causes, including:

• Wreaths Across America
• Project-61
• Truckers Against Trafficking

These efforts remind me that leadership isn’t just about innovation; it’s about impact.

In Summary

I see myself as more than just an executive. I’m a visionary leader, innovator, and advocate for the future of transportation. My journey has blended strategy, technology, and purpose to shape a stronger industry and empower the people behind it.