Meilin Gu is an assistant professor in the Department of Information Systems. Her research explores the economics of information systems, with a focus on the creator economy, generative AI, and digital platforms. Using analytical modeling and game-theoretic approaches, she studies how technology-driven innovations transform markets, consumer behavior, and societal welfare. Her work has appeared in leading journals such as Information Systems Research and MIS Quarterly. She has also earned multiple nominations and awards at premier conferences including INFORMS, WITS, and WISE.