Meilin Gu
Assistant Professor,
Department of Information Systems
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Mail code: 4606Campus: Tempe
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Long Bio
Meilin Gu is an assistant professor in the Department of Information Systems. Her research explores the economics of information systems, with a focus on the creator economy, generative AI, and digital platforms. Using analytical modeling and game-theoretic approaches, she studies how technology-driven innovations transform markets, consumer behavior, and societal welfare. Her work has appeared in leading journals such as Information Systems Research and MIS Quarterly. She has also earned multiple nominations and awards at premier conferences including INFORMS, WITS, and WISE.
Education
- Ph.D. Information Systems, Tsinghua University
- B.S. Mathematical Statistics, Shanghai University of Finance and Economics
Google Scholar URL
Research Interests
Economics of Information Systems; Digital Platforms; Creator Economy; Generative AI; Social Media
Publications
- M. Gu, D. Liu, S. Kumar. 2025. "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research (36:2), pp. 802-827.
- Y. Gao, M. Gu, D. Liu. 2025. "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," MIS Quarterly (49:4), pp. 1595-1626.
- D. Zou, M. Gu, D. Liu. 2024. "When Ownership and Copyright Are Separated: Economics of Non-Fungible Token Marketplaces with Secondary Markets," Decision Support Systems, Special Issue for WITS’2022 Best Paper Nominees (183), 114247.
Selected Working Papers:
- "Walking a Tightrope: Freemium Design and Marketplace Incentives in Generative AI Services," with C. Yu, P. Chen, and D. Liu.
Courses
2026 Spring
| Course Number | Course Title |
|---|---|
| CIS 315 | Intro Business Data Analytics |
| CIS 315 | Intro Business Data Analytics |