Tricey Wilks serves as Marketing and Communications Manager for Inclusive Excellence in the Office of the Executive Vice President and Provost at Arizona State University, where she leads strategic marketing and communications initiatives that advance university priorities through integrated communications, digital engagement, and multimedia storytelling. In this role, she develops communication strategies that support executive leadership, strengthen organizational visibility, and foster collaboration across the university and with community partners.
Prior to joining Arizona State University, Tricey served in marketing and communications leadership roles with the University of Arizona, Maricopa County Cooperative Extension. During her tenure, she led statewide communications and marketing efforts supporting youth development, agriculture, health and wellness, workforce development, financial literacy, natural resources, and community education. She developed integrated marketing campaigns, managed websites and digital communications, expanded social media engagement, produced photography and video, coordinated communications for major events, and implemented marketing strategies that increased public awareness and participation throughout Arizona.
Her work has supported organizations and initiatives including Arizona 4-H, 16Tech I Can Be That (ICBT) workforce development initiative, Strada Education Foundation, local chambers of commerce, and numerous statewide educational and community programs. She is known for building collaborative relationships, developing sustainable communications systems, and creating content that informs, engages, and inspires action.
In addition to her work in higher education, Tricey is the founder and creative director of Aprina Graphix, a marketing and creative agency that provides strategic communications, branding, graphic design, photography, videography, website development, communications consulting, and professional training for businesses, educational institutions, municipalities, and nonprofit organizations. Through her agency, she has helped organizations strengthen their brand, expand their reach, and communicate their mission with clarity and purpose.
Tricey's professional expertise includes strategic communications, executive communications, integrated marketing, public relations, branding, multimedia production, website strategy, digital marketing, photography, videography, graphic design, content development, accessibility, event marketing, and project management. Her work is grounded in the belief that effective communication builds trust, strengthens relationships, and helps organizations connect people with opportunities, resources, and meaningful experiences.