Patrick Lynch

• Knowles, J., Lynch, P., Baris, R., & Ettenson, R. (2020) As Stores Reopen, Which Customers Are Most Likely to Return? MIT Sloan Management Review, September 22.
• Knowles, J., Ettenson, R., Lynch, P., & Dollens, J. (2020) Growth Opportunities for Brands During the COVID-19 Crisis. MIT Sloan Management Review, May 05.
• Is Your Brand Getting Lost in the Online Shuffle? In the scramble for sales on Amazon and other major online sites, many marketers are losing control over their brand messaging. J. Dollens, R. Ettenson, and P. Lynch. MIT Sloan Management Review, 2020
• Industry 4.0: Rise of global micro-influencers: People are more willing to trust the opinions of those they know and respect. Patrick Lynch, Mengyuan Fan and Chad Olson. Forbes, India, 2019
• Lynch, P.D., Nunes, P.F., & Kent R.J. (2004). Advice through Mice: Individual and Advisor-System Differences in Online Recommendations. International Journal of Web Engineering and Technology, 1(2), p. 182-201.
• Eisenberger, R., Lynch, P., Aselage, J. & Rohdieck, S. (2004). Who takes the most revenge? Individual differences in negative reciprocity norm endorsement. Personality and Social Psychology Bulletin 30, p. 787-799.
• Lynch, P.D., Beck, J.C. (2001). Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies, 32(4), p. 725-748.
• Lynch, P.D., Kent, R.J., & Srinivasan, S.S. (2001). The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries. Journal of Advertising Research, 41(3), p.15-23.
• Jones, J., Lynch, P.D., Tenglund, A.A., Gaertner, S.L. (2000). Toward a Diversity Hypothesis: Multi Dimensional Effects of Intergroup Contact. Applied and Preventive Psychology, 9(1), p. 53-62.
• Eisenberger, R., Armeli, S., Rexwinkel, B, Lynch, P.D., Rhoades, L. (2001). Reciprocation of Perceived Organizational Support. Journal of Applied Psychology, 86(1), p. 42-51.
• Lynch, P.D., Eisenberger, R., & Armeli, S. (1999). Perceived Organizational Support: Inferior Vs. Superior Performance by Wary Employees. Journal of Applied Psychology, 84(4), p. 467-483.
• Armeli, S., Eisenberger, R., Fasolo, P., & Lynch, P. (1998). Perceived Organizational Support, and Police Performance: The Moderating Influence of Socioemotional Needs. Journal of Applied Psychology, 83(2), p. 288-297.
• Eisenberger, R., Cummings, J., Armeli, S., & Lynch, P. (1997). Perceived Organizational Support, Discretionary Treatment, and Job Satisfaction, Journal of Applied Psychology, Vol 82(5), p. 812-820.

品牌联合: 创造附加值的重要手段, PF Nunes, SF Dull, PD Lynch - 通信企业管理, 2003

Profiles of internet buyers in 20 countries: Evidence for region-specific strategies, PD Lynch, JC Beck - Journal of International Business Studies, 2001