Michael Mokwa
Professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing,
Department of Marketing
Other ASU affiliations
Faculty Assoc,
Sandra Day O'Connor College of Law
Global Sport Institute Affiliated Faculty
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Phone: 480-965-3134
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BAC 467 TEMPE, AZ 85287-4106
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Mail code: 4106Campus: Tempe
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Long Bio
Michael Mokwa is the Pat Tillman Foundation Distinguished Professor and professor in the Department of Marketing of W. P. Carey School of Business. His research interests include strategic marketing management, decision making, implementation, culture and performance, sports business decision making, performance and impact, marketing theory and business education. His primary teaching interests are in strategic marketing management, strategic branding, sports business and leadership. He is also a faculty associate with the Sandra Day O'Connor College of Law.
Education
- Ph.D. Marketing and Public Policy, University of Houston 1979
- M.B.A. Marketing Management, University of Houston 1974
- B.A. Operations Research and Management, University of Houston 1972
Research Interests
- Strategic Marketing Management
- Decision Making
- Implementation
- Culture and Performance
- Sports Business Decision Making
- Performance and Impact
- Marketing Theory
- Business Education
Publications
- Charles Noble and Michael Mokwa (2000), "Implementing Marketing Strategies," Journal of Marketing and Marketing Research of Russia, V63n4: pp. 57-73.
- Charles Noble and Michael Mokwa (1999), "Implementing Marketing Strategies: Developing and Testing a Managerial Theory," Journal of Marketing.
- Lytle, R.S., Mokwa, M., & Hom, P. (1998), "SERV*OR: Managerial measure of organizational service-orientation"Journal of Retailing, V74n4: pp. 455-489.
- S. Ade Olusoga, Mokwa, M. and Charles Noble (1995), "Strategic Groups, Mobility Barriers and Competitive Advantage: An Empirical Investigation," Journal of Business Research, June, V33n2: pp. 153-
Research Activity
- Mokwa,Michael P*. MARKET RESEARCH PROGRAM:AY 1999-2000. MISC PRIVATE INDIVIDUALS(8/16/1999 - 8/15/2000).
- Mokwa,Michael P*. 1998-99 MARKET RESEARCH PROGRAM. MISC ENTERPRISES/INDUSTRIES(8/16/1998 - 8/15/1999).
Courses
2025 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
MKT 398 | Essentials of Sports Business |
MKT 398 | Essentials of Sports Business |
2024 Fall
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 515 | Sports Bus Strat&Exec Decision |
2024 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
MKT 398 | Essentials of Sports Business |
MKT 398 | Essentials of Sports Business |
2023 Fall
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 515 | Sports Bus Strat&Exec Decision |
2023 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
MKT 398 | Essentials of Sports Business |
MKT 398 | Essentials of Sports Business |
2022 Fall
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 515 | Sports Bus Strat&Exec Decision |
2022 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
MKT 398 | Essentials of Sports Business |
MKT 398 | Essentials of Sports Business |
2021 Fall
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 515 | Sports Bus Strat&Exec Decision |
2021 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
MKT 398 | Essentials of Sports Business |
MKT 398 | Essentials of Sports Business |
SLB 598 | Special Topics |
MKT 591 | Seminar |
2020 Fall
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 515 | Sports Bus Strat&Exec Decision |
2020 Spring
Course Number | Course Title |
---|---|
WPC 394 | Special Topics |
SLB 598 | Special Topics |
MKT 591 | Seminar |
Honors / Awards
- Outstanding Article, Marketing Education Review, 1998
- Outstanding Mentor Award, Graduate College, Arizona State University, 1996
Editorships
Review Board
- Journal of Strategic Marketing, 1996-Present
- Marketing Management, 1996-Present
- Journal of Marketing Education, 1992-2003
Work History
Arizona State University: 1979-present. Previous Appointments: University of Wisconsin-Madison, University of Houston
Service
- Chair, AMA Marketing Strategy Interest Group, 2003-present
- Member, AMA Finance Committee, 2003-present
- Member, AMA Sports Marketing Interest Group, Executive Team, 2003-present
- Chair, Department of Marketing, Arizona State University, 1989-current