Uyen Tran
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Mail code: 1221Campus: Dtphx
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Uyen Tran is an assistant professor of marketing at ASU Thunderbird School of Global Management. Her recent work studies how broadband internet is changing the U.S. retail sector. Her research agenda examines how information affects consumer behavior, combining insights from empirical industrial organization, information economics and the economics of education.
She received her undergraduate education from ASU. She lived in Vietnam as a Fulbright teaching fellow and worked as a transfer pricing associate at PwC before completing her master's degree in economics at University of North Carolina at Chapel Hill. She received a master's degree in business administration and doctorate in quantitative marketing from The University of Chicago’s Booth School of Business.
PhD The University of Chicago
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 530 | Data & Digital Transformation |
| TGM 598 | Special Topics |
2024 Fall
| Course Number | Course Title |
|---|---|
| TAM 530 | Data & Digital Transformation |
2024 Spring
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 530 | Data & Digital Transformation |
| TGM 598 | Special Topics |
| TAM 530 | Data & Digital Transformation |
2023 Fall
| Course Number | Course Title |
|---|---|
| TAM 530 | Data & Digital Transformation |
2023 Summer
| Course Number | Course Title |
|---|---|
| TAM 530 | Data & Digital Transformation |
2023 Spring
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 530 | Data & Digital Transformation |
| TGM 598 | Special Topics |
2022 Fall
| Course Number | Course Title |
|---|---|
| TAM 530 | Data & Digital Transformation |