Melissa Goitia
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Phone: 480-965-6620
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Office of University Events & Protocol Old Main, 400 E. Tyler Mall Mail Code 3702 Tempe, AZ 85287-3702
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Mail code: 0402Campus: Tempe
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Melissa Goitia, CSEP, is Executive Director of the Office of University Events & Protocol and the Office of University Ceremonies. She is a Protocol Officer at Arizona State University and the co-founder of the North American Association of Commencement Officers (NAACO). Melissa has more than 30 years experience in event production and has produced commencement and other ceremonies for ASU for more than 20 years.
In May 2009 Arizona State University hosted the largest graduation ceremony in the United States. More than 68,000 people attended Spring Commencement at which President Barack Obama gave the first graduation address of his presidency.
Melissa has presented educational sessions at a number of conferences on a variety of graduation-related concerns including workshops on establishing mission statements for ceremonies, academic versus non-academic ceremonies, volunteer recruitment and retention, as well as how to establish and run graduation convocation events for colleges and special interest groups.
In 1999 Melissa and Carol Switzer, former director of ASU Summer Sessions, co-founded the North American Association of Commencement Officers, a professional association for commencement and graduation planners from across the United States and Canada. NAACO has over 350 member institutions and hosts an annual conference for graduation professionals.
Melissa is a Certified Special Events Professional (CSEP) and holds a Bachelor's degree in Journalism and Public Relations from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and a Masters degree in Educational Leadership from Northern Arizona University. She completed training as a Protocol Officer and is a certified Intercultural and Etiquette and Protocol Trainer through the Protocol School of Washington® and has completed a certificate in
Hospitality & Tourism Management Certificate through Florida Atlantic University
MEd, Educational Leadership, Northern Arizona University
BA, Journalsim and Mass Communication, Walter Cronkite School of Journalism and Mass Communication, Arizona State University
Certified Special Events Professional, International Live Events Association
Certified Protocol Officer and Certified Intercultural Etiquette and Protocol Trainer through the Protocol School of Washington®
Hospitality & Tourism Management Certificate through Florida Atlantic University
Courses
2025 Spring
Course Number | Course Title |
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PRM 422 | Special Event Tech&Production |
2024 Spring
Course Number | Course Title |
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PRM 422 | Special Event Tech&Production |
2023 Spring
Course Number | Course Title |
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PRM 422 | Special Event Tech&Production |
2022 Spring
Course Number | Course Title |
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PRM 422 | Special Event Tech&Production |
2021 Spring
Course Number | Course Title |
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PRM 422 | Special Event Programming |
2020 Spring
Course Number | Course Title |
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PRM 422 | Special Event Programming |
North American Association of Commencement Officers, Co-Founder
Protocol & Diplomacy International - Protocol Officers Association, Past President (current), President (2020 - 2022) VP Events (2016 - 2020)
Academic Event Professionals, Advisory Board Member
Phoenix Sister Cities, Chair of the board; Chair, Chair, Youth and Education Committee
Certified Protocol Officer and Certified Intercultural Etiquette and Protocol Trainer through Protocol School of Washington.
Certified Special Events Professional via the International Live Events Association. Specialties include graduation planning and production, large-scale event production and consulting on graduation ceremony process and production.
Ceremony production, logistics and scheduling.
Education and training in protocol and precedence, introductions, proper hand shaking technique, dining tutorials, etc.
Graduation - traditions, rituals, production and execution
Ceremony and ritutal - how ceremonies are constructed, the meaning of ceremony
Volunteer recruitment and retention
Large scale event production (events with 5,000+ guests)