Deepak Chhabra
Associate Professor,
School of Community Resources & Development (CRD)
Other ASU affiliations
Senior Global Futures Scientist,
Global Futures Scientists and Scholars
Affiliated Faculty,
Center For Asian Research
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Phone: 602-496-0172
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UCENT 580E PHOENIX, AZ 85004-4020
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Mail code: 4020Campus: Dtphx
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Long Bio
Deepak Chhabra is an associate professor in the School of Community Resources and Development at Arizona State University and a senior sustainability scientist with the Julie Ann Wrigley Global Institute of Sustainability at ASU. She also holds the position of affiliated faculty with the Center for Asian Studies.
Her research interests include smart and strategic marketing in the tourism and hospitality industry; promotion of ethical production and consumption practices in tourism; building of social, cultural and economic equity or capital in local, regional, and global communities and authenticity and authentication process of heritage commodities in tourism.
Education
- Ph.D. Department of Forestry, North Carolina State University 2001
- M.A. International Tourism and Hotel Management, Schiller International University, London, U.K. 1992
Research Interests
* Smart and Strategic Marketing in the Tourism and Hospitality Industry
* The Promotion of Ethical Production and Consumption Practices in Tourism
* Building of Social, Cultural, and Economic Equity/Capital in Local, Regional, and Global Communities
* Authenticity and Authentication Process of Heritage Commodities in Tourism
Four broad themes underscore research interests:
1) Evaluating and designing smart and sustainable strategic marketing strategies for the tourism industry.
2) Identification of crucial factors that promote social and cultural equity and capital of both the visiting and visited communities. Application of theories of authenticity to amass cultural capital and advance sustainable use of heritage. Examination of challenges associated with ethical consumption of heritage by analyzing the effects of the tourist gaze on marginalized communities.
3) Suggestions for promoting economic equity by determining visitor expenditures and sustained economic benefits of cultural/heritage and gambling tourism for the host communities, as well as the local and state governments. This includes calculation direct impacts as well as the multiplier effects and assessment of net economic benefits by factoring in socio-economic costs.
4) Application of the social science theories of marginality, ethnicity, social exchange, postmodern feminism, life cycle, and life span to real-life situations and persons while examining their dynamism among diverse constituencies using both demand and supply perspectives.
Publications
- Chhabra, D. Ethics of Gambling: Minimizing Harm. Tourism Recreation Research (2014).
- Chhabra, D. & Johnston, E. Dispelling Gendered Myths in Tourism Promotional Materials: An Upstream Social Marketing Perspective. Tourism Analysis (2014).
- Chhabra, D., Lee, W. & Zhao, S. Epitomizing the 'Other' in Ethnic Eatertainment Experiences. Loisir/Leisure (2014).
- Heurmann, K. & Chhabra, D. The Darker Side of Dark Tourism. Tourism Analysis (2014).
- Chhabra, D. The Diaspora Market and Homeland Representations: Implications for Niche Marketing. Tourism Analysis (2013).
- Chhabra, D., Lee, W., Zhao, S. & Scott, K. Marketing of Ethnic Food Experiences: Authentication Analysis of Indian Cuisine Abroad. Journal of Heritage Tourism (2013).
- . . Review of: Selling the Amish: The Tourism of Nostalgia (2013).
- . . Review of: Selling the Amish: The Tourism of Nostalgia (2013).
- . . Review of: Translating Museums: A Counterhistory of South Asian Museology (2013).
- Chhabra, D. The Tripartite Model of Power Flow and Coping Mechanisms for Positive Social Capital. Social Capital: Theory, Measurement and Outcomes. Social Capital: Theory, Measurement and Outcomes (2013).
- Chhabra, Deepak. The Tripartite Model of Power Flow and Coping Mechanisms for Positive Social Capital. Social Capital: Theory, Measurement and Outcomes (2013).
- Chhabra, D. A Presented-centered Dissonant Heritage Management Model. Annals of Tourism Research (2012).
- Chhabra, D. Authenticity of the Objectively Authentic. Annals of Tourism Research (2012).
- Chhabra, D. Heritageisation of the Sun Corridor: A Heritage Tourism Perspective. The Sustainability Review (2012).
- Chhabra, D. What do Student Travelers Really Want? Revisiting the Buyer’s Black Box. Journal of Hospitality Marketing and Management (2012).
- Chhabra, D. & Chowdhury, A. Slum Tourism: Ethical or Voyeuristic. Tourism Review International. Tourism Review International (2012).
- Chhabra, D., Zhao, S., Lee, W. & Okamoto, N. Negotiated Self-Authenticated Experience and Homeland Travel Loyalty: Implications for Relationship Marketing. Anatolia: International Journal of Hospitality and Tourism Research (2012).
- . . Review of: Authenticating Ethnic Tourism (2012).
- . . Review of: Taking Responsibility for Tourism (2012).
- . . Review of: Understanding Tourism: A Critical Introduction (2012).
- Chhabra, D. Destination Images: Representative Dissonance in India. Strategic Marketing in Tourism Services (2012).
- Chhabra, D., Andereck, K., Yamanoi, K. & Plunkett, D. Gender Equity and Social Marketing. Journal of Travel and Tourism Marketing (2011).
- . . Review of: Cultural Tourism Research Methods (2011).
- . . Review of: International Tourism: Cultures and Behavior (2011).
- Chhabra, D. Management of World Heritage Sites: An Integrated Sustainable Marketing Approach. Global Hospitality and Tourism Management Technologies (2011).
- Yi-Te*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. GWTTRA Symposium, Santa Fe, NM (2011).
- Zhao*, S. & Chhabra, D. Understanding Current Application of Social Media in Heritage Tourism Marketing based on A Classification Model. First Tourism and Technology Conference, Indian Institute of Technology, Delhi, India (2011).
- Chhabra, D. and Okamoto, N. Sustainable Marketing of Heritage Tourism. (2011).
Research Activity
- Chhabra,Deepak*, Lacher,Richard Geoffrey, Larsen,Dale L. Marketing Analysis and Economic Impact of the Maricopa County Parks and Recreation System. MARICOPA CNTY-PARKS/REC(5/2/2014 - 8/15/2014).
- Chhabra,Deepak*, Lacher,Richard Geoffrey, Larsen,Dale L. Marketing Analysis and Economic Impact of the Maricopa County Parks and Recreation System. DESERT BOTANICAL GARDEN(4/30/2014 - 7/15/2014).
- Chhabra,Deepak*, Lacher,Richard Geoffrey, Larsen,Dale L, Timothy,Dallen J. Marketing Profile and Economic Impact of Visitors to Wickenburg. WICKENBURG CHAMBER OF COMMERCE(11/15/2013 - 10/14/2015).
- Andereck,Kathleen L*, Chhabra,Deepak, Lee,Woojin, Nyaupane,Gyan P. West Valley Visitor Study. WICKENBURG CHAMBER OF COMMERCE(4/1/2012 - 8/31/2013).
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 448 | Heritage and Cultural Tourism |
| TDM 448 | Heritage and Cultural Tourism |
2024 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
2024 Spring
| Course Number | Course Title |
|---|---|
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 448 | Heritage and Cultural Tourism |
| TDM 448 | Heritage and Cultural Tourism |
| CRD 799 | Dissertation |
2023 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
| CRD 792 | Research |
| CRD 690 | Reading and Conference |
2023 Spring
| Course Number | Course Title |
|---|---|
| TDM 225 | Intro to Resort & Hotel Mgmt |
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 225 | Intro to Resort & Hotel Mgmt |
2022 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
2022 Spring
| Course Number | Course Title |
|---|---|
| TDM 225 | Intro to Resort & Hotel Mgmt |
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 225 | Intro to Resort & Hotel Mgmt |
2021 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
2021 Spring
| Course Number | Course Title |
|---|---|
| TDM 225 | Intro to Resort & Hotel Mgmt |
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 225 | Intro to Resort & Hotel Mgmt |
| CRD 593 | Applied Project |
2020 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
2020 Spring
| Course Number | Course Title |
|---|---|
| TDM 225 | Intro to Resort & Hotel Mgmt |
| TDM 530 | Destination Planning I |
| TDM 530 | Destination Planning I |
| TDM 225 | Intro to Resort & Hotel Mgmt |
2019 Fall
| Course Number | Course Title |
|---|---|
| TDM 448 | Heritage and Cultural Tourism |
| CRD 569 | Adv Tourism&Recreation Studies |
| CRD 569 | Adv Tourism&Recreation Studies |
| TDM 448 | Heritage and Cultural Tourism |
Presentations
- Sengar, B. & Chhabra D. Historic Mapping of Heritage. Historical Cartography of Deccan Aurangabad, Workshop, Aurangabad Historical Society, India (Nov 2014).
- Zhao*, S., Chhabra, D., Lee, W. & Scott, K. Experiencing ‘Otherness’ in Ethnic-Themed Restaurants. Travel and Tourism Research Association Conference, Kansas City (Jun 2013).
- Chhabra, D. & Scott, K.*. Critical Analysis of Arctic Tourism Representations by Induced Agents in the United States: A Sustainable Marketing Perspective. Inuit Studies Conference, Washington DC (Oct 2012).
- Zhao*, S. & Chhabra, D. Understanding Current Application of Social Media in Heritage Tourism Marketing based on A Classification Model. First Tourism and Technology Conference, Indian Institute of Technology, Delhi, India (Jul 2011).
- Wang*, Y. & Chhabra, D. Motivations, Trends and Dissonance in Incentive Travel. Travel and Tourism Research Association Conference, Virginia (Jun 2011).
- Chhabra, D., Zhao*. S., Wang*, Y. & Visor, D. Critical Analysis of Destination Image Representations by Induced Agents: A Heritage Equity Perspective. Travel and Tourism Research Association Conference, Virginia (Jun 2011).
- Yite*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. Travel and Tourism Research Association, London, Canada (Jun 2011).
- Yi-Te*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. GWTTRA Symposium, Santa Fe, NM (Mar 2011).
Service
- Anatolia: International Journal of Hospitality and Tourism Research, Board Member (2015 - Present)
- International Journal of Culture, Tourism, and Hospitality Research, Board Member (2014 - Present)
- Rural South Asian Studies Journal, Editorial Advisory Committee Member (2014 - Present)
- School of Economics and Management, Free University of Bolzano, Italy, Keynote speaker 2014-2015 (2014 - 2015)
- Xiao youxing, Teacher Sino-French College of Tourism, Guangzhou University. P.R.China, Plan to host the scholar to work on research areas of mutual interest (2013 - 2015)
- Anatolia- International Journal of Hospitality and Tourism Research, Reviewer (2011 - 2015)
- Annals of Tourism Research, Reviewer (2011 - 2015)
- Current Issues in Tourism, Reviewer (2011 - 2015)
- International Journal of Hospitality and Tourism, Reviewer (2011 - 2015)
- Journal of Sustainable Tourism, Reviewer (2011 - 2015)
- Journal of Travel and Tourism Marketing, Reviewer (2011 - 2015)
- Tourism Management, Reviewer (2011 - 2015)
- Annals of Tourism Research, Editorial Board Member (2010 - 2015)
- Scientific Committee: Netour, Scientific Committee Member for the Netour Conference (2014 - 2015)
- Graduate Programs and Curriculum Committee, Member (2014 - 2015)
- Undergraduate Standards and Appeals, Member (2014 - 2015)
- SCRD Graduate Seminar Committee, Member (2013 - 2015)
- Pearson Publishing, Book Review for re-evaluation of new edition (2014 - 2014)
- Journal of Heritage Tourism, Editorial Board Member (2012 - 2014)
- Journal of Heritage Tourism, Co-Editor of secial issue - Heritage Hotels and Accommodations (2012 - 2014)
- SCRD Committee for Marketing and Alumni Relations, Member (2011 - 2014)
- SCRD Search Committee: Director position for the Center of Sustainable Tourism, Member (2013 - 2014)
- SCRD: Graduate Seminar Committee, Member (2013 - 2014)
- SCRD Personnel Committee, Member (2012 - 2014)
- SCRD: Graduate Curriculum Committee, Member (2011 - 2014)
- Routledge Publications,UK, Invited by Commissioning editor to review a book proposal (2013 - 2014)
- SCRD Personnel Committee, Member (2012 - 2013)
- SCRD: Ph.D. Program Committee, Member (2011 - 2013)
- Travel and Tourism Research Association, Conference paper reviewer (2011 - 2013)
- Department of Management Studies, School of Management. Pondicherry University, Pondicherry, India, Panel of Examiners: Invitation to evaluate Ph.D. theses in the area of tourism marketing (2011 - 2012)
- SCRD Search Committee: sustainable destination planning and management faculty position., Member (2011 - 2012)
- Travel & Tourism Research Association, Member (2011 - 2011)
- International Conference on Tourism and Technology: Indian Institute of Technology, Delhi, India, Session Chair (2011 - 2011)
- Great Western Chapter of Travel and Tourism Research Association, Active participant in the Symposium Preparation Committee for the GWTTRA Conference, Santa Fe, NM, 2010-2011. Along with a colleague from North Arizona University, designed call for papers (2008 - 2011)
- Doctoral Student Research Conference. College of Public Programs., Session Chair abd Discussant (2011 - 2011)
- Undergraduate Researchers Program. College of Public Programs., Poster Presentation Judge (2011 - 2011)