Russell Branaghan
Associate Professor Emeritus ,
Human Systems Engineering, The Polytechnic School
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Phone: 480-727-1390
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SANCA 150J MESA, AZ 85212
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Long Bio
Russell Branaghan is an associate professor in the human systems engineering program with the Polytechnic School at Arizona State University. Branaghan is cognitive psychologist who studies learning, memory and decision-making especially in the context of product design and human factors. He joined ASU after working in industry (Hewlett-Packard and IBM) and consulting for 15 years. In consulting, he served as senior vice president and partner at Fitch Worldwide and senior vice president and partner at Lextant Corporation.
His research focuses on cognitive human factors - identifying ways to make products and systems easy to learn, efficient to use, and easy to remember. Branaghan's favorite topics include:
- Medical devices such as programmers for pacemakers/defibrillators and external defibrillators.
- Product design for first responders (e.g. police, fire, EMT).
- Aviation human factors such as the design of cockpit displays and controls.
- Cognitve science of creativity and innovation
- Consumer psychology of branding and brand personality.
At present, the National Science Foundation, Motorola and the Veteran's Health Administration sponsor Branaghan's research and students. His consulting clients include the Federal Aviation Administration and the U.S. Air Force Research Laboratory. Previous clients include HP, Motorola, Microsoft, Nike, Disney, PepsiCo, Sprint, Qwest, Medtronic, Cardinal Health and others.
Education
- Ph.D. New Mexico State University 1994
- M.A. New Mexico State University 1988
- B.S. Bowling Green State University 1986
Research Interests
Branaghan's areas of expertise include human factors, usability, medical devices, aviation, user-interface design and evaluation, public safety, product design, creativity and innovation.
His research interest encompass:
- Human Factors in product design
- Empirically-derived semantic networks
- Knowedge orgnization and human expertise
- Cognitive processes underlying creativity
Publications
- Branaghan, Russell Joseph. Design by People for People: Essays in Usability. (2000).
Research Activity
- Branaghan,Russell Joseph*. Individualizing diabetes technology use by better understanding human factors. Mayo Rochester(10/1/2014 - 5/31/2015).
- Branaghan,Russell Joseph*. Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA(10/1/2011 - 9/30/2012).
- Montoya,Mitzi*, Amresh,Ashish, Branaghan,Russell Joseph, Chattopadhyay,Aditi, Clavijo,Sergio A, Cooke,Nancy Jaworski, Dahm,Werner J., Diaz,Rodolfo Enrique, Femiani,John C, Humble,Jane E, Razdan,Anshuman, Redkar,Sangram S, Shunk,Dan Louis, Waissi,Gary R, Wonka,Peter. C/S: Aerospace & Defense Initiative - Partnerships in Innovation. GENERAL ATOMICS(8/1/2011 - 12/29/2011).
- Montoya,Mitzi*, Amresh,Ashish, Branaghan,Russell Joseph, Chattopadhyay,Aditi, Clavijo,Sergio A, Cooke,Nancy Jaworski, Dahm,Werner J., Diaz,Rodolfo Enrique, Femiani,John C, Humble,Jane E, Rajadas,John N, Razdan,Anshuman, Redkar,Sangram S, Shunk,Dan Louis, Waissi,Gary R, Wonka,Peter. Aerospace & Defense Initiative - Partnerships in Innovation. SFAz(11/1/2010 - 7/31/2012).
- Branaghan,Russell Joseph*. Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA(11/22/2009 - 11/21/2011).
- Branaghan,Russell Joseph*, Boradkar,Prasad, Takamura,John Hiroomi. Priorities, Modes, and Timing of Information Presentation: Improving Situational Awareness for Police Officers. MOTOROLA, INC(8/1/2008 - 8/31/2009).
- Gray,Robert D*, Branaghan,Russell Joseph, Schvaneveldt,Roger W. MRI: Acquisition of an Advanced Driving Simulator for Safety Research and Education. NSF-ENG-BCS(9/15/2007 - 8/31/2008).
- Takamura,John Hiroomi*, Branaghan,Russell Joseph. High End Inverter Generator Design Proposal. SP(4/1/2007 - 12/31/2007).
Courses
2023 Fall
| Course Number | Course Title |
|---|---|
| HSE 599 | Thesis |
| HSE 492 | Honors Directed Study |
| HSE 593 | Applied Project |
| HSE 792 | Research |
| HSE 799 | Dissertation |
2023 Summer
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 792 | Research |
| HSE 792 | Research |
2023 Spring
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 493 | Honors Thesis |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 799 | Dissertation |
| HSE 593 | Applied Project |
| HSE 792 | Research |
2022 Fall
| Course Number | Course Title |
|---|---|
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 492 | Honors Directed Study |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 792 | Research |
| HSE 799 | Dissertation |
2022 Summer
| Course Number | Course Title |
|---|---|
| HSE 592 | Research |
| HSE 792 | Research |
| HSE 792 | Research |
2022 Spring
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 493 | Honors Thesis |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 799 | Dissertation |
| HSE 593 | Applied Project |
2021 Fall
| Course Number | Course Title |
|---|---|
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| HSE 492 | Honors Directed Study |
| HSE 542 | Foundations Human Sys Engr |
| HSE 592 | Research |
| HSE 593 | Applied Project |
2021 Summer
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 592 | Research |
2021 Spring
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 493 | Honors Thesis |
| HSE 599 | Thesis |
| HSE 799 | Dissertation |
| HSE 593 | Applied Project |
| HSE 592 | Research |
2020 Fall
| Course Number | Course Title |
|---|---|
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| HSE 492 | Honors Directed Study |
2020 Summer
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 592 | Research |
2020 Spring
| Course Number | Course Title |
|---|---|
| HSE 792 | Research |
| HSE 493 | Honors Thesis |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 101 | Human Systems Engineering |
| HSE 521 | Methods & Tools Human Sys Engr |
| HSE 799 | Dissertation |
| HSE 560 | Capstone |
2019 Fall
| Course Number | Course Title |
|---|---|
| HSE 101 | Human Systems Engineering |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| HSE 492 | Honors Directed Study |
| HSE 542 | Foundations Human Sys Engr |
| HSE 593 | Applied Project |
| GIT 560 | Capstone |
| HSE 592 | Research |
| HSE 584 | Internship |
| HSE 590 | Reading and Conference |
Presentations
- Branaghan, Russell. Consumer Inspired Innovation. Ohio State University Fisher College of Business Entrepreneurship Spectacular (May 2005).
- Branaghan, Russell. The Future of User-Interface Technology. International CES (Consumer Electronics Show) (Jan 2001).
- Branaghan, Russell. Introducing Ethnographic Methods for Retail Design. Annual Meeting of the National Retail Federation
- Branaghan, Russell. Methods for Testing the Usability of Online Documentation and Help Systems. Society for Technical Communications, Columbus, OH
- Branaghan, Russell. Consumer Understanding Methods in Retail Design. Global Shop
- Branaghan, Russell. Empirically-Derived Mental Models. ACM SIGCHI local meeting, Columbus, OH
- Branaghan, Russell. Research That Matters: Discovering what Consumers Think and Feel. IEG Sponsorship Conference
- Branaghan, Russell. Seek First to Understand: Identifying New Product Opportunities through In-Home Consumer Research. Housewares Conference
- Branaghan, Russell. User Research Methods in the Design of Handheld Devices. ACM SIGCHI local meeting, Columbus, OH
- Kemnitzer, R, Branaghan, Russell, Wicox, S. Design, Consumer Research and Innovation. American Society of Mechanical Engineers conference in Orlando, FL
- Palmer, M, Branaghan, Russell. User Research Methods for Handheld Devices. Core 77, Institute of Design, Illinois Institute of Technology, Chicago, IL
- Branaghan, Russell. Life Satisfaction and the Psychology of Work. Annual Training Conference of the Ohio Rehabilitation Association, Akron, Ohio
- Branaghan, Russell, Palmer, Mark. Form Exaggerates Function: Design Lessons from Evolutionary Psychology. Space Coast Human Factors Society, Cocoa Beach, FL
- Branaghan, Russell. Human Factors and the Wireless Web. 20th, Consumer Psychology and Advertising Conference
- Branaghan, Russell. Human Factors Issues in the Design of Handheld Devices. High Density Interconnect and Systems Packaging Conference
Service
- ACM SIGCHI, President and Programming Chair, Central Ohio Chapter of SIG CHI (Present)
- AOL, Consultant (Present)
- AT&T Wireless, Consultant (Present)
- Albertsons, Consultant (Present)
- Bank One, Consultant (Present)
- Cadence, Consultant (Present)
- Carhartt, Consultant (Present)
- Compaq, Consultant (Present)
- Disney, Consultant (Present)
- Elmer’s, Consultant (Present)
- Gateway, Consultant (Present)
- Georgia Pacific, Consultant (Present)
- Goodrich Aviation, Consultant (Present)
- Goodyear, Consultant (Present)
- Guidant, Consultant (Present)
- Hewlett-Packard, Consultant (Present)
- Hobart, Consultant (Present)
- Hughes Training, Consultant (Present)
- Human Factors and Ergonomics Society, Consumer Products Technical Group (CPTG). (Present)
- Hunter Fan, Consultant (Present)
- Invensys, Consultant (Present)
- Iomega, Consultant (Present)
- Lexmark, Consultant (Present)
- Maersk, Consultant (Present)
- Marconi, Consultant (Present)
- Medtronic, Consultant (Present)
- Microsoft, Consultant (Present)
- Motorola, Consultant (Present)
- NASA, Consultant (Present)
- National City, Consultant (Present)
- Nationwide, Consultant (Present)
- Nike, Consultant (Present)
- Nortel, Consultant (Present)
- Ohio Health, Consultant (Present)
- Ohio State University, Consultant (Present)
- Pep Boys, Consultant (Present)
- PepsiCo, Consultant (Present)
- Sprint, Consultant (Present)
- Symix, Consultant (Present)
- Things Remembered, Consultant (Present)
- US WEST, Consultant (Present)
- United Way, Consultant (Present)
- Usability Professionals Association (UPA), Chair, Publications Committee (Present)
- Usability Professionals Association (UPA), Editor of Common Ground (Present)
- Usability Professionals Association (UPA), Founding Editor of User Experience Magazine (Present)
- Usability Professionals Association (UPA), Member of the Board of Directors (Present)