Understanding the Emotive Meanings that Consumers Project onto their Material Possessions
Advancing the Measurement and Analysis of Marketing Data
Understanding Consumer Behaviors via Trait and State Motivation
Publications
John L. Lastovicka and Nancy J. Sirianni (2011), "Madly, Truly, Deeply: Consumers in the Throes of Material Possession Love," Journal of Consumer Research, Vol. 37, No. 2 (August), pp 323-342.
Karen V. Fernandez and John L. Lastovicka (2011) “Making Magic: Fetishes in Contemporary Consumption,“Journal of Consumer Research, Vol. 37, No. 2 (August), pp 278-299.
John L. Lastovicka and Karen V. Fernandez (2005), "Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers," Journal of Consumer Research, Vol. 31, No 4 (March), pp 813-823.
John L. Lastovicka, Lance A. Bettencourt, Renée Hughner-Shaw and Ronald J. Kuntze (1999),"Lifestyle of the Tight and Frugal: Theory and Measurement," Journal of Consumer Research, Vol. 26, No. 1, pp 85-98.
John P. Murry, Jr., Atonie Stam and John L. Lastovicka (1996), "Paid versus Donated Media Stategies for Public Service Announcement Campaigns," Public Opinion Quarterly, Vol. 60, No. 1 (March), pp. 1-29.
John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1994), "Evaluating an Anti-Drinking and Driving Advertising Campaign: A Rejoinder to MacKinnon," Journal of the American Statistical Association, Vol. 89, No. 424 (June), pp. 724-725.
John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1993), "Evaluating an Anti Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis," Journal of the American Statistical Association, Vol. 88, No. 421 (March), pp. 42 48.
John P. Murry, Jr., John L. Lastovicka, and Surendra N. Singh (1992), "Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media Context Effects," Journal of Consumer Research, Vol. 18, No. 4, pp. 441 451.
John L. Lastovicka and Kanchana Thamodaran (1991), "Common Factor Score Estimates in Multiple Regression Problems," Journal of Marketing Research, Vol. 28, No. 1, pp. 105 112.
John L. Lastovicka, John P. Murry, Jr., and Erich A. Joachimsthaler (1990), “Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring," Journal of Marketing Research, Vol. 27, No. 1, pp. 11 23.
John L. Lastovicka and Erich A. Joachimsthaler (1988), "Improving the Detection of Personality Behavior Relationships in Consumer Research," Journal of Consumer Research, Vol. 14, No. 4, pp. 583 588.
John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Gaurav Bhalla and Jim Scheurich (1987), "A Lifestyle Typology to Model Young Male Drinking and Driving," Journal of Consumer Research, Vol. 14, No. 2, pp. 257 263.
Erich A. Joachimsthaler and John L. Lastovicka (1985), "4MODE1 and 4MODE2: Programs to Estimate the Four Mode Component Model," Journal of Marketing Research, Vol. 22, No. 2, pp. 222 223.
Erich A. Joachimsthaler and John L. Lastovicka (1984), "Optimal Stimulation Level Exploratory Behavior Models," Journal of Consumer Research, Vol. 11, No. 3, pp. 830 835.
John L. Lastovicka (1982), "On the Validation of Life Style Traits: A Review and Illustration," Journal of Marketing Research, Vol. 19, No. 1, pp. 126 138.
John L. Lastovicka (1981), "The Extension of Component Analysis to Four Mode Matrices," Psychometrika, Vol. 46, No. 1, pp. 47 57.
Honors / Awards
Principal Investigator: Mass Media Youth Project. National Highway Traffic Safety Administration/U.S. Department of Transportation ($523,000), 1985-87
Fulbright Award for study in Japan and Korea, 1989
Editorships
Editorial Board Member
Consumption, Markets & Culture
Journal of Advertising
Journal of Current Issues
Research in Advertising
Former Editorial Board Member
Journal of Consumer Research
Journal of Public Policy and Marketing
Academy of Marketing Science Review
Former Consulting Editor
Psychology & Marketing
Work History
Arizona State University: 1992-present. Previous Appointments: University of Kansas, Temple University
