Kyle Rassel works out of the ASU Learning Enterprise, where he serves as Sr. Director of Marketing Operations. He builds the connections between the marketing, sales, and finance systems that power the non-degree professional and career education portfolio, linking platforms like Salesforce, HubSpot, and BigQuery so data flows cleanly and teams can measure what drives enrollments and revenue. His ten years of marketing experience include marketing automation, analytics, and email communications campaigns for ASU and private sector companies.
Kyle attended Arizona State University, earning his Bachelor's of Political Science. He also holds a Master of Science in Digital Audience Strategy from The Walter Cronkite School of Journalism and Mass Communication.
Outside of work, Kyle enjoys spending time with family, watching Sun Devil athletics, keeping his garden alive and learning new things on YouTube.