Michael Wiles
Associate Professor,
Department of Marketing
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Mail code: 4106Campus: Tempe
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Long Bio
Michael Wiles is an associate professor in the W. P. Carey School of Business. His studies center on dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; and the marketing-finance interface. He joined ASU in 2008. He is a member of the American Marketing Association and the Marketing Science Institute.
Education
- Ph.D. Marketing, minor in Psychology, Indiana University 2008
- B.A. Physica and Philosophy, Dartmouth College 1996
Research Interests
Shareholder Returns to Marketing Resource Deployments, Recovery from Negative Firm Actions, Marketing-Finance Interface
Publications
- Luo, Xueming, Michael A. Wiles, and Sascha Raithel. (in press) “Make the Most of a Polarizing Brand,” Harvard Business Review, 91 (November), 701-703.
- Luo, Xueming, Sascha Raithel, and Michael A. Wiles (2013), “The Impact of Brand Rating Dispersion on Firm Value,” Journal of Marketing Research, 50 (June), 399-415.
- Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), “The Effect of Brand Acquisition and Disposal on Stock Returns,” Journal of Marketing, 76 (1), 38-58. • Profiled in strategy + business, knowWPCarey, KFNN Phoenix, Investment Weekly News.
- Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science, 29 (5), 828-845.
- Michael A. Wiles September 2013, Page 2 Wiles, Michael A. and Anna Danielova (2009), “The Worth of Product Placement in Successful Films: An Event Study Analysis,” Journal of Marketing, 73 (4), 44-63. • Profiled in the New York Times, The Arizona Republic, The Hamilton Spectator, ABC15 KNXV TV Phoenix, KFNN Phoenix, Product Placement News.
- Wiles, Michael A., *Neil A. Morgan, and Lopo L. Rego (2009), “The Effect of Brand Acquisition and Disposal on Stock Returns,” MSI Working Paper Series, No. 09-103.
- Wiles, Michael A. (2007), “The Effect of Customer Service on Retailers’ Shareholder Wealth: The Role of Availability and Reputation Cues,” Journal of Retailing, 83 (1), 19- 31. • Co-winner of the Davidson best paper award in the special issue “Competing Through Service.”
- Wiles, Michael A. and Rosann Spiro (2004), “Attracting Graduates to Sales Positions and the Role of Recruiter Knowledge: A Re-Examination,” Journal of Personal Selling and Sales Management, 24 (Winter), 39-48.
Courses
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 580 | Practicum |
2024 Spring
| Course Number | Course Title |
|---|---|
| MKT 462 | Competitive Marketing Strategy |
2023 Spring
| Course Number | Course Title |
|---|---|
| MKT 462 | Competitive Marketing Strategy |
| IVD 494 | Special Topics |
2022 Fall
| Course Number | Course Title |
|---|---|
| BUS 593 | Applied Project |
| MKT 580 | Practicum |
| IVD 598 | Special Topics |
| IVD 494 | Special Topics |
2022 Spring
| Course Number | Course Title |
|---|---|
| MKT 462 | Competitive Marketing Strategy |
| IVD 494 | Special Topics |
2021 Fall
| Course Number | Course Title |
|---|---|
| FSE 598 | Special Topics |
| BUS 593 | Applied Project |
| MKT 580 | Practicum |
| IVD 598 | Special Topics |
| IVD 494 | Special Topics |
2021 Spring
| Course Number | Course Title |
|---|---|
| MKT 462 | Competitive Marketing Strategy |
| MKT 791 | Seminar |
2020 Fall
| Course Number | Course Title |
|---|---|
| MKT 580 | Practicum |
2020 Spring
| Course Number | Course Title |
|---|---|
| MKT 580 | Practicum |
| MKT 462 | Competitive Marketing Strategy |
| BUS 593 | Applied Project |
| HED 598 | Special Topics |
2019 Fall
| Course Number | Course Title |
|---|---|
| FSE 598 | Special Topics |
| BUS 593 | Applied Project |
| SEC 598 | Special Topics |
| SOS 594 | Conference and Workshop |
Honors / Awards
- 2013 Huizingh Outstanding Undergraduate Teaching Award nominee
- 2012 Huizingh Outstanding Undergraduate Teaching Award nominee
- 2007 Davidson best paper award for Journal of Retailing special issue (co-winner)
- 2006 American Marketing Association Doctoral Consortia Fellow, U. of Maryland
- 2006 Indiana University Associate Instructor Teaching Award
- 2006 Haring Symposium, Presenter, Indiana University
- 2005 Haring Symposium, Discussant, Indiana University
- 2002 Kelley School of Business Marketing Department Research Scholarship
Professional Associations
American Marketing Association
Marketing Science Institute
Work History
MONITOR COMPANY, Cambridge, Massachusetts.
- Case Team Leader (2000 – 2001). Managed teams of consultants to develop marketing strategies for Fortune 50 clients. Projects included creating a market development strategy for an adult vaccine, a brand positioning for an ethical drug, an e-commerce strategy for the business-to-business market, and a growth strategy for a pediatric vaccine.
- Module Leader / Analyst (1996 – 1999). Supervised and ran analytic modules in support of marketing strategy development. Projects included segmentations of the pediatric vaccine market and life insurance markets, new product development for a consumer packaged good product, and a channel strategy for South Africa.