Profiles in "Marketing Challenges" Expertise Area

  • Michael Wiles research and teaching interests are in dynamic capabilities, resources, brand competitive advantage, organizational learning and innovation, as well as the marketing-finance interface.
  • Tracy Lea directs Innovation2Market at ASU’s Edson E+I Institute, leading programs that help 1,300+ ventures grow. A Navy Chief Petty Officer, she champions inclusive innovation and ASU IP commercialization.
  • Elysia Labita leads Academic Portfolio Strategy & Activation at EdPlus, overseeing teams that align ASU’s programs with student needs through data-driven planning, market research, and global partnerships.
  • Chief Operating Officer of ASU’s Julie Ann Wrigley Global Futures Laboratory, bringing more than 25 years of leadership experience across corporate, nonprofit, and higher education sectors.
  • Cho applies technology to new business ventures and his expertise includes entrepreneurship, strategic marketing and leadership.
  • In my role as Strategic Marketing and Comms Senior Director for Edson College of Nursing, I have the opportunity to set direction around messaging, branding, thought leadership development and branding strategy.
  • Baptista is the Media Relations and Marketing Manager for the School of Earth and Space Exploration including PR, media, outreach events, along with alumni and development activities.