Profiles in "Marketing Challenges" Expertise Area
- Michael Wiles research and teaching interests are in dynamic capabilities, resources, brand competitive advantage, organizational learning and innovation, as well as the marketing-finance interface.
- Chief Operating Officer of ASU’s Julie Ann Wrigley Global Futures Laboratory, bringing more than 25 years of leadership experience across corporate, nonprofit, and higher education sectors.
- Cho applies technology to new business ventures and his expertise includes entrepreneurship, strategic marketing and leadership.
- In my role as Strategic Marketing and Comms Director for Edson College of Nursing, I have the opportunity to set direction around messaging, branding, thought leadership development and branding strategy.
- Baptista is the Media Relations and Marketing Manager for the School of Earth and Space Exploration including PR, media, outreach events, along with alumni and development activities.