Monika Lisjak

Monika Lisjak is an Assistant Professor in Marketing at Arizona State University. She received her PhD in marketing from Northwestern University, and then worked at Erasmus University in the Netherlands before joining the W. P. Carey School of Business. She was also a visiting research scholar at Stanford University.

Professor Lisjak's research centers on understanding how consumer identities influence behavior through two complementary streams of research. In her first stream of research, she explores how consumers’ pursuit of desired identities shapes consumption and the impact of these behaviors on consumer health and well-being. In her second stream of research, she examines how brands can build relationships with consumers through marketing rewards, diversity, equity and inclusion (DEI) initiatives, and new technologies.

Her work has appeared in leading journals in the field, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and the Journal of Personality and Social Psychology, and has been featured in several media outlets, such as The Economist, Forbes, New York magazine, TIME magazine, and The Huffington Post.