Man Xie
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Phone: 602-496-2188
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401 N 1st St Phoenix, AZ 85004
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Mail code: 1221Campus: Dtphx
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Man Xie is an assistant professor at Thunderbird School of Global Management. She received her Ph.D. in marketing from the University of Florida and joined ASU in 2021. Her current research focuses on digital marketing, online pricing, consumer reviews, online reputation management, consumer choice, and sustainability. Her research work has been published in top marketing journals (e.g., Marketing Science, Journal of Interactive Marketing) and reported by leading media (e.g., Bloomberg, Business Insider, Fortune, The Wall Street Journal).
Ph.D. Business Administration (Marketing), University of Florida
M.A. Economics (Quantitative Finance), Peking University, China
B.S. Psychology, B.A. Economics, Peking University, China
Quantitative marketing, online pricing, consumer reviews, online reputation management, consumer choice and expectations, marketing and sustainability
Peer-Reviewed Journal Articles:
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"Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price". (2023). Marketing Science, 42(1), 37-47. (with Sungsik Park, Jinhong Xie).
- Selected media coverage: Bloomberg, Fortune, Business Insider, INFORMS News, UF News.
- "Bridging Research and Practice: Strategies for Managing Negative Online Reviews.”(2026). Journal of Interactive Marketing, forthcoming, (with Steven Shugan)
Other Publications:
- “Framing Price Increase as Discount: A New Deceptive Pricing Practice in the Online Marketplace.” (2024). In Hinterhuber, Andreas (Ed.), Encyclopedia of Pricing. Edward Elgar Publishing. (with Sungsik Park).
- “The Shading Dilemma: Balancing Unbiased Expectation with Insufficient Information to Do So”. (2025) In Proceedings of the AMA Summer Academic Conference (pp. 365–376). American Marketing Association. (with Steven Shugan, Yanping Tu).
Courses
2027 Spring
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 204 | Princip of Mrktng/Global Orgs |
2026 Spring
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 598 | Special Topics |
| TGM 204 | Princip of Mrktng/Global Orgs |
2025 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 598 | Special Topics |
2024 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 598 | Special Topics |
| TAM 557 | Global Mktng in a Digital Age |
2023 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 598 | Special Topics |
2022 Fall
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
2022 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
Global Principled Innovation for Artificial Intelligence Grant (PI, $11,000), Arizona State University, 2025-2026
ISMS Early Career Scholars Camp Fellow, INFORMS Society for Marketing Science, 2025
Thunderbird Summer Faculty Research Grant, Arizona State University, 2022-2026
The International Student Achievement Award and Scholarship, University of Florida, 2020
AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2019
Quantitative Marketing and Structural Econometrics Workshop Fellow, Kellogg School of Management, 2019
CMU Summer Workshop for Machine Learning Fellow, Tepper School of Business, 2019
Butterworth Research Fellowship, University of Florida, 2016-2021
Doctoral Research Fellowship, University of Florida, 2016-2021
American Marketing Association (AMA)
INFORMS Society for Marketing Science (ISMS)
Selected University and Department Services (Arizona State University)
- AI & Emerging Tech Committee, 2025-ongoing
- Barrett Honors Thesis Advisor, 2025
- Faculty Search Committee, 2025
- Curriculum Committee, 2022-2024
- Thunderbird Foundations Faculty Panelist, 2022