Man Xie is an assistant professor at Thunderbird School of Global Management. She received her Ph.D. in marketing from the University of Florida and joined ASU in 2021. Her current research focuses on digital marketing, online pricing, consumer reviews, online reputation management, consumer choice, and sustainability. Her research work has been published in top marketing journals (e.g., Marketing Science) and reported by leading media (e.g., Bloomberg, Business Insider, Fortune).