Man Xie
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Phone: 602-496-2188
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401 N 1st St Phoenix, AZ 85004
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Mail code: 1221Campus: Dtphx
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Man Xie is an assistant professor at Thunderbird School of Global Management. She received her Ph.D. in marketing from the University of Florida and joined ASU in 2021. Her current research focuses on digital marketing, online pricing, consumer reviews, online reputation management, consumer choice, and sustainability. Her research work has been published in top marketing journals (e.g., Marketing Science) and reported by leading media (e.g., Bloomberg, Business Insider, Fortune).
Ph.D. Business Administration (Marketing), University of Florida
M.A. Economics, Peking University, China
B.S. Psychology, B.A. Economics, Peking University, China
Quantitative marketing, online pricing, consumer reviews, online reputation management, consumer choice and expectations, marketing and sustainability
Park, S., Xie, M., & Xie, J. (2023). Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. Marketing Science, 42(1), 37-47.
- Media coverage: Bloomberg, Fortune, Business Insider, INFORMS News, UF News, etc.
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 598 | Special Topics |
2024 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TAM 557 | Global Mktng in a Digital Age |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 598 | Special Topics |
| TAM 557 | Global Mktng in a Digital Age |
2023 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 598 | Special Topics |
2022 Fall
| Course Number | Course Title |
|---|---|
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
2022 Spring
| Course Number | Course Title |
|---|---|
| TGM 204 | Princip of Mrktng/Global Orgs |
| TGM 557 | Globl Marketing&Data Analytics |
| TGM 557 | Globl Marketing&Data Analytics |
American Marketing Association (AMA)
INFORMS Society for Marketing Science (ISMS)