Profiles in "Pricing" Expertise Area

  • Hongmin Li's primary research stream focuses on supply chain decisions during product transitions when a company, as well as its competition, manages more than one generation of products simultaneously.
  • Rui Yin’s primary research includes demand management in retail operations, and sourcing and procurement strategies in multi-tier supply chain management. Professor Yin teaches in the MS-BA program and the SCM PhD program.
  • Guda's research lies in the interface of operations, marketing, and economics with a focus on technology, marketplace design and supply chain management.
  • A former merchant, Testa focuses on the relationship between people, products. She explores the impact of strategic changes in retail through internationalization, sustainability, channel shifts, and the employee experience.