Nikai Salcido brings over 12 years of invaluable experience as a seasoned communicator and digital media expert. Formerly a local TV news producer, Nikai has transitioned her skills to specialize in cultivating relationships with journalists, providing communication consulting, developing strategic plans, and conducting digital audience analysis.
Nikai's expertise goes beyond traditional media relations. She is adept at crafting comprehensive communication strategies that not only secure positive external news coverage but also strategically enhance website traffic through SEO implementation. She has a sweet spot in devising well-rounded communication strategies that drive tangible results in the dynamic realm of digital media. This holistic approach enables her to leverage multiple communication channels, meeting strategic goals and propelling organizations forward. Her achievements include implementing impactful social media strategies, managing websites, and optimizing content for SEO, resulting in tangible and measurable results.
In addition to her role at ASU, Nikai is the Communications Chair of the Public Relations Society of America-Phoenix Chapter. This commitment underscores her dedication to staying at the forefront of industry trends and contributing to the ongoing professional development of her peers.
With a Master of Digital Audience Strategy from Arizona State University and a bachelor's degree in broadcast media from the University of North Texas, Nikai has a unique blend of experience, expertise, and commitment to public relations and a keen understanding of the evolving media landscape.