Frank Jee
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400 E Lemon St. BAC 479 Tempe, AZ 85287
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Mail code: 4106Campus: Tempe
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Wonsok (Frank) Jee is a Clinical Associate Professor of Marketing at the W. P. Carey School of Business at Arizona State University. Prior to joining ASU, he served as an Assistant Professor at Western Carolina University and St. Joseph’s University.
Before entering academia, Dr. Jee worked as a Foreign Direct Investment Consultant for KOTRA (Korea Trade-Investment Promotion Agency) and as a marketing research analyst at Phocuswright, Inc.
- Ph.D. Business Administration, Temple University
- M.S. Tourism Management, New York University
- B.S. Economics, Korea University
Dr. Jee's research focuses on behavioral economic theory and application of quasi-experimental methods to investigate cognitive and emotional biases in consumer decision-making, particularly in advance ticket booking decisions within the travel, event, and sport industry. His work has been published in Journal of Sports Economics, Tourism Management, and has been presented at North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA) conferences.
Throughout his career, he has led economic impact studies evaluating the socioeconomic effects of sporting events on host communities, feasibility analyses for sport and entertainment development projects, and consumer research examining the spending behaviors, travel patterns, and decision-making of event attendees.
Courses
2026 Fall
| Course Number | Course Title |
|---|---|
| SLB 518 | Sports Analytics |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 451 | Sports Business Analytics |
| MKT 562 | Advanced Marketing Analytics |
| MKT 562 | Advanced Marketing Analytics |
| MKT 562 | Advanced Marketing Analytics |
2026 Summer
| Course Number | Course Title |
|---|---|
| MKT 451 | Sports Business Analytics |
| MKT 451 | Sports Business Analytics |
2026 Spring
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 451 | Sports Business Analytics |
2025 Fall
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| SLB 518 | Sports Analytics |
| WPC 501 | Statistics for Business |
| MKT 451 | Sports Business Analytics |
| MKT 294 | Special Topics |
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| WPC 501 | Statistics for Business |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| WPC 501 | Statistics for Business |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 402 | Consumer Behavior |