Frank Jee
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400 E Lemon St. BAC 479 Tempe, AZ 85287
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Mail code: 4106Campus: Tempe
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Wonsok (Frank) Jee is a Clinical Associate Professor of Marketing at the W.P. Carey School of Business. Before joining ASU, he was as an Assistant Professor at Western Carolina University and St. Joseph's University.
Frank has also worked as a Foreign Direct Investment Consultant for KOTRA (Korea Trade and Investment Promotion Agency) and as a marketing research analyst at Phocuswright. Over the years, he has contributed to producing economic impact studies on the socioeconomic effects of sporting events for host communities, feasibility reports for sport and entertainment development project proposals, and conducted travel market size estimation and consumer spotlight reports on spending and behavioral patterns of event participants.
- Ph.D. Business Administration, Temple University
- M.S. Tourism Management, New York University
- B.S. Economics, Korea University
Dr. Jee's research focuses on behavioral economic theory and application of quasi-experimental methods to investigate cognitive and emotional biases in consumer decision-making, particularly in online advance ticket booking within the travel, event, and sport industry. His work has been published in Journal of Sports Economics, Tourism Management, and has been presented at North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA) conferences.
Courses
2026 Summer
| Course Number | Course Title |
|---|---|
| MKT 451 | Sports Business Analytics |
| MKT 451 | Sports Business Analytics |
2026 Spring
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 451 | Sports Business Analytics |
2025 Fall
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| SLB 518 | Sports Analytics |
| WPC 501 | Statistics for Business |
| MKT 451 | Sports Business Analytics |
| MKT 294 | Special Topics |
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| WPC 501 | Statistics for Business |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| WPC 501 | Statistics for Business |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 421 | Fan Behavior and Sports Mktg |
| MKT 402 | Consumer Behavior |