Xiaodan Dong

SELECTED JOURNAL PUBLICATIONS

Dong, X., Zhang, Z., Zhang, Y., Ao, X., & Tang, T. Y. (2024). Post diversity: A new lens of social media WOM. Journal of Business Research, 170, 114329.

Liu, D., Dong, X., Zou, S., & Sun, G. (2020). Inside the black box: How does resource asymmetry contribute to IJV acquisition intention?. Industrial Marketing Management, 91, 301-310.

Acharya, C., Rechberg, I., & Dong, X. (2020). Race to learn: knowledge characteristics and resource structure. Journal of Knowledge Management, 24(5), 1059-1078.

Dong, X., Zou, S., Sun, G., & Zhang, Z. (2019). Conditional effects of justice on instability in international joint ventures. Journal of Business Research, 101, 171-182.

Zhang, Z., Dong, X., Mantrala, M., & Zhang, Y. (2018). Optimal depth and timing of price promotions in a vertically differentiated product line. Journal of Business Research, 83, 215-228.

Dong, X. D., Zhang, Z., Hinsch, C. A., & Zou, S. (2016). Reconceptualizing the elements of market orientation: A process-based view. Industrial Marketing Management, 56, 130-142.

CONFERENCE PROCEDEEDINGS
Dong, Xiaodan, Shaoming Zou, Guohui Sun, “When ‘Not Working’ is Working: Distribitive Justice in International Joint Ventures,” American Marketing Association Summer Educator’s Conference, Atlanta, GA, August 2016. Best Paper Award