Xiaodan Dong
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Mail code: 4106Campus: Tempe
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Xiaodan (Dani) Dong is a Clinical Associate Professor of Marketing. Before joining the W. P. Carey School of Business, she served as an Assistant Professor at the City University of New York – College of Staten Island.
She received her Ph.D. in marketing from the University of Missouri. Her teaching interests reside in digital marketing, social media marketing, and international marketing. Her research interests focus on digital media efficiency, online WOM, and market orientation in digital era, etc. Her works has appeared in many quality journals, such as the Journal of Business Research, the Industrial Marketing Management, the International Marketing Review, etc.
Dr. Dong has collaborated with companies in her classes for students' experiential learning. If your company is interested in working with her students on digital marketing projects, internships in social media, or give speeches on social media, online branding, SEO, etc., you are more than welcome to email her for details.
Ph.D. Marketing, University of Missouri 2013
Digital marketing
Social media marketing
International marketing
SELECTED JOURNAL PUBLICATIONS
Dong, X., Zhang, Z., Zhang, Y., Ao, X., & Tang, T. Y. (2024). Post diversity: A new lens of social media WOM. Journal of Business Research, 170, 114329.
Liu, D., Dong, X., Zou, S., & Sun, G. (2020). Inside the black box: How does resource asymmetry contribute to IJV acquisition intention?. Industrial Marketing Management, 91, 301-310.
Acharya, C., Rechberg, I., & Dong, X. (2020). Race to learn: knowledge characteristics and resource structure. Journal of Knowledge Management, 24(5), 1059-1078.
Dong, X., Zou, S., Sun, G., & Zhang, Z. (2019). Conditional effects of justice on instability in international joint ventures. Journal of Business Research, 101, 171-182.
Zhang, Z., Dong, X., Mantrala, M., & Zhang, Y. (2018). Optimal depth and timing of price promotions in a vertically differentiated product line. Journal of Business Research, 83, 215-228.
Dong, X. D., Zhang, Z., Hinsch, C. A., & Zou, S. (2016). Reconceptualizing the elements of market orientation: A process-based view. Industrial Marketing Management, 56, 130-142.
CONFERENCE PROCEDEEDINGS
Dong, Xiaodan, Shaoming Zou, Guohui Sun, “When ‘Not Working’ is Working: Distribitive Justice in International Joint Ventures,” American Marketing Association Summer Educator’s Conference, Atlanta, GA, August 2016. Best Paper Award
Courses
2025 Spring
Course Number | Course Title |
---|---|
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
MKT 303 | Honors Marketing Theory & Prac |
IVD 661 | Innovation Studio V |
2024 Fall
Course Number | Course Title |
---|---|
MKT 303 | Honors Marketing Theory & Prac |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
2024 Summer
Course Number | Course Title |
---|---|
MKT 525 | Excel in Services |
MKT 525 | Excel in Services |
2024 Spring
Course Number | Course Title |
---|---|
MKT 525 | Excel in Services |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
MKT 303 | Honors Marketing Theory & Prac |
2023 Fall
Course Number | Course Title |
---|---|
MKT 450 | Social Media and Content Mkt |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
2023 Summer
Course Number | Course Title |
---|---|
MKT 525 | Excel in Services |
2023 Spring
Course Number | Course Title |
---|---|
MKT 303 | Honors Marketing Theory & Prac |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
2022 Fall
Course Number | Course Title |
---|---|
MKT 450 | Social Media and Content Mkt |
MKT 571 | Digital Mkt Appl & Analytics |
MKT 450 | Social Media and Content Mkt |
MKT 571 | Digital Mkt Appl & Analytics |
2022 Spring
Course Number | Course Title |
---|---|
MKT 303 | Honors Marketing Theory & Prac |
MKT 591 | Seminar |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 450 | Social Media and Content Mkt |
2021 Fall
Course Number | Course Title |
---|---|
MKT 591 | Seminar |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 450 | Social Media and Content Mkt |
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 591 | Seminar |
2021 Spring
Course Number | Course Title |
---|---|
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 303 | Honors Marketing Theory & Prac |
MKT 591 | Seminar |
MKT 450 | Social Media and Content Mkt |
2020 Fall
Course Number | Course Title |
---|---|
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 450 | Social Media and Content Mkt |
MKT 591 | Seminar |
2020 Spring
Course Number | Course Title |
---|---|
MKT 302 | Applied Mrktng Mgmt & Ldrship |
MKT 303 | Honors Marketing Theory & Prac |
MKT 591 | Seminar |
MKT 450 | Social Media and Content Mkt |
2019 Fall
Course Number | Course Title |
---|---|
MKT 502 | Marketing Management |
MKT 502 | Marketing Management |
MKT 450 | Social Media and Content Mkt |